Celebrating 10 years of Kylie Cosmetics: Coty Travel Retail introduces limited-edition King Kylie Collection

In celebration of Kylie Cosmetics’ 10-year anniversary, Coty Travel Retail has revealed the  limited-edition King Kylie Collection – a bold tribute to a decade of iconic beauty, innovation, and the era-defining legacy of King Kylie.

This collection captures the evolution of Kylie’s signature style  and pays homage to the brand’s game-changing beginnings, including the Matte Lip Kit that revolutionized the beauty industry with its direct-to-consumer model.

The King Kylie Collection reimagines the brand’s most unforgettable moments while spotlighting its latest innovations. With Kylie Cosmetics now available in over 50 countries, the brand has grown into a global beauty powerhouse, continually pushing the boundaries across color cosmetics, skincare, and most recently, fragrance.

With a global rollout following the launch on October 18, the collection is a nod to the original King Kylie era, blending nostalgia with modern flair. It features an eyeshadow palette inspired by Kylie’s ever-changing hair colors, lip glazes reminiscent of her first glosses, and the best-selling Matte Lip Kits – re-released in packaging and shades that honor the brand’s 2015 debut. The collection is clean, vegan, and cruelty free.

"I'm incredibly proud to be celebrating 10 years of Kylie Cosmetics," said Kylie Jenner. "I've loved makeup for as long as I can remember, and I'm so grateful that I have the opportunity to create and share products I use every day with my fans worldwide. I'm so excited to introduce my King Kylie Collection – it’s been amazing to look back at all my past looks and reflect on where it all started.”

King Kylie Eyeshadow Palette (US$35) is a limited-edition, California license-plate shaped palette featuring 10 shimmery, multidimensional shades inspired by Kylie’s iconic hair colors. Designed for effortless application, this palette offers a mix of pigmented and sheer finishes with light-reflecting pearls for a wet-like shine that highlights and gives dimension to the eyes. The soft, velvety textures deliver one swipe, color payoff, and are easily blendable and buildable for a customized, radiant look.

Pigmented Shimmer Shades include: 2014 (silver metallic multidimensional pearl); 2015 (icy blue shimmer); Ombré (blue-green shimmer) and #kngkylie (teal shimmer).

Wet Shimmer Shades include: Rose Gold (sheer rose gold shimmer); Sugar Mint (sheer mint shimmer); Denim Blue (sheer steel blue shimmer); Kylie Blue (sheer sky blue with green shimmer); Kymajesty (sheer golden peach shimmer) and Natural Brunette (sheer gunmetal brown shimmer).

The best-selling Matte Lip Kit(US$36) is a ready-to-go lip routine for a matte lip that lasts all day. Featuring four limited-edition shades, this matte liquid lipstick and lip liner duo delivers highly pigmented, 8+ hour wear with full coverage payoff and a smudge-resistant finish.

Shades include: A Decade (soft beige pink paired with a contrasting brown beige lip liner); Kylie Jenner Lips (warm rose paired with a contrasting deep warm rose lip liner); True Brown K (deep chocolate brown) – inspired by the original shade and Dead of Knight (true black) – inspired by the original shade.

King Kylie Supple Kiss Lip Glaze (US$21) is inspired by Kylie’s first lip glosses, and comes in three, limited-edition shades, including two that pay homage to the originals. The lightweight formula features a Bouncy-Wrap Tech with a blend of emollients that envelop lips in a gel-like glaze for an extra-bouncy and cushiony feel with gleaming shine. The Supple Kiss Lip Glaze offers up to 12 hours of hydration, softens lips, and delivers the perfect dose of multidimensional color for a fuller-looking pout.

Shades include: Like (sheer peachy beige with gold shimmer) — inspired by the original shade; Literally (warm brown) — inspired by the original shade and She’s Back (sheer chrome).

The limited-edition King Kylie Loose Powder Highlighter (US$26) takes inspiration from the original 2017 highlighter, a fine powder made with shimmery pearls for a radiant, pearlescent look. It seamlessly blends, doesn’t accentuate texture, and is easily buildable to achieve your ideal luminosity, going from a soft glow to high impact finish. Its iconic shade is 3 Strikes (warm champagne).