Brown-Forman’s Global Travel Retail (GTR) is celebrating International Women’s Day by highlighting its commitment to women's empowerment through expanding its membership in Women in Travel Retail (WiTR+).
The company also plans to sponsor a series of activations throughout 2024.
WiTR+ was established in 2006 by a group of female executives from the travel retail industry keen to provide a forum for the industry’s women. Brown-Forman GTR joined WiTR+ in 2018 through individual memberships. By becoming a full Corporate Member, the company will give access to networking events and monthly webinars to its full team.
Caroline Buisson, Senior Global Account Manager, Brown-Forman Global Travel Retail – and WiTR+ Steering Group Member – said, “Groups like Women in Travel Retail+ are essential for connecting women, fostering mentorship, and providing the tools necessary for success in the travel retail industry and beyond. I’ve found the learning and networking opportunities through WiTR+ to be excellent and look forward to my colleagues having access to these offerings.”
David Rodiek, VP Managing Director, Brown-Forman Global Travel Retail, added, “We’re proud to celebrate International Women’s Day and look forward to highlighting the important role of women in travel retail at other events throughout the year. Gender equity and inclusion represents a significant opportunity for growth and innovation within the travel retail sector, increasing the relevance and appeal of our brands to diverse consumer groups worldwide.”
To further support its commitment to women in the travel retail space, Brown-Forman GTR will be sponsoring events throughout the year. Look for more details in the coming months.
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