Bringing sustainable accessories to duty free and cruise: Travel Retail Bespoke welcomes Lorna Murray

Travel Retail Bespoke has welcomed Lorna Murray to TravelRetailBespoke.com, expanding its curated accessories and lifestyle portfolio for duty free and cruise retail partners worldwide.

The addition responds to growing consumer appetite for slow-luxury, sustainable and travel-functional products, categories that are increasingly shaping both airport and cruise retail strategies.

Lorna Murray – founded by Sydney-based designer Lorna Murray – is internationally recognized for its sculptural, foldable resort hats and accessories crafted with a conscious, artisanal approach. The brand is built around ethical production, natural fibers and traditional weaving techniques. Each piece is designed in-house with sustainability embedded from concept to customer, using organically grown and hand-dyed grasses, textile-certified safe dyes, and hand-woven processes carried out one-by-one on traditional looms.

Lorna Murray also champions slow textiles production, producing in small batches, avoiding mass manufacturing, and following a zero-waste design process as closely as possible.

With travel at its core, the brand’s iconic pleated hats are engineered to fold origami-style, enabling effortless packing for sun-drenched escapes – a natural fit for both airport impulse purchase and cruise destination retail.

A Brand Aligned with Evolving Traveler Expectations

The introduction of Lorna Murray reinforces Travel Retail Bespoke’s mission to connect purpose-driven brands with the world’s most dynamic travel retail environments.

Elena Bloothoofd, Founder of Travel Retail Bespoke, said, As I shared recently with Peter Marshall, wellness and travel are becoming inseparable, and travelers are actively seeking discovery, comfort and meaning in what they buy.

“We look for brands with authentic stories, innovation, and strong sustainable convictions – labels that excite the traveler and genuinely elevate the journey. Lorna Murray is a perfect match for both Duty Free and Cruise.”

Travel Retail Bespoke’s platform acts as a discovery and selection hub for Global Travel Retail buyers, supporting quick decision-making through clear brand identity, pricing, MOQs, and curated category navigation for both quick travel (airports) and slow travel (cruise).

A Natural Fit for Duty Free and Cruise

Lorna Murray offers a compelling proposition for travel retail:

• Sustainable resort accessories aligned with conscious consumer values.

• Handcrafted individuality and premium gifting appeal through artisanal design.

• Travel-ready functionality with foldable, packable silhouettes and UPF 50+ grass fiber sun protection.

The brand will be positioned on TravelRetailBespoke.com for immediate consideration by airport duty free retailers and cruise category managers seeking lifestyle products that blend luxury, sustainability and practical travel relevance.