“Bringing a touch of London to Frankfurt”: Burberry and Frankfurt Airport Retail open new store
Burberry opens its second store at Frankfurt Airport
Burberry and Frankfurt Airport Retail (FAR), the joint venture between Gebr. Heinemann and Fraport, have opened a new store at Frankfurt Airport.
The store is located non-Schengen area of Terminal 1 and is the second Burberry space at the German airport. Featured lines include the classic Burberry trench coat for men and women, along with Spring 2024 collection of clothes, shoes and accessories including bags, scarves, belts and hats.
The Equestrian Knight Design logo, a hallmark of the brand for 120 years, has been refreshed under Chief Creative Officer Daniel Lee and features not only across the collection, but also in the store. The concept also picks up on elements of London architecture with the use of limestone, cast iron and furniture made from elm wood, which provides contrast and creates a warm color scheme.
The new store is highlighting Burberry's Spring 2024 collection
Richard Hoyer, Managing Director of FAR , said, “With the new Burberry store, we are offering travelers at Frankfurt Airport another exceptional shopping experience in the luxury segment. We are very proud to bring Burberry’s special flair and ‘British chic’ to life in the atrium of Pier Z.”
Nina Kristin Gür, Head of Retail Key Account Management at Fraport AG, added, “We are very happy to welcome a second Burberry boutique at Frankfurt Airport. Both the new store concept and the product range ideally reflect the combination of the brand’s long heritage and forward-looking ideas. The brand therefore fits perfectly with the expectations our discerning international passengers have of a European airport.”
Jan Richter, Director Purchasing Fashion, Accessories, Watches, and Jewelry at Gebr. Heinemann, commented, “Burberry stands for the perfect interplay of tradition and innovation. We are delighted to be able to create another great shopping incentive for travelers and offer them an even more spectacular assortment now. The new store transports Burberry's DNA directly into the terminal and brings a touch of London to Frankfurt. We highly value the very constructive and cooperative partnership with FAR and Burberry and the trust that was put in us.”
Frank Van Loon, President EMIA at Burberry, said, “We are excited to be opening the doors to our new travel retail store at Frankfurt Airport's Atrium Z and to invite all at the terminal to discover the world of Burberry. Reflecting our new creative vision, the store takes inspiration from the architecture of London, offering customers a unique opportunity to explore our latest collections and iconic pieces in a British luxury setting.”
