Bitmore new range MagSafe RFID (Radio Frequency Identification) wallet
Bitmore, the B Corporation sustainable consumer technology and accessories brand,
returns to the TFWA World Exhibition in Cannes this year with a new range of strikingly-designed MagSafe accessories and other product innovations to share with travel retail buyers (Blue Village, F23).
The products are designed to complement new point of sale (POS) displays which Bitmore has developed for airport retail and all will be available to view on Bitmore’s new-look stand for Cannes this year.
The MagSafe range includes two new power banks, 3-in-1 chargers and RFID wallets, integrated with Apple’s ‘FIND My’ tags. With MagSafe, Bitmore is tapping into a high growth market which is growing 4.7% annually and is expected to worth US$15 billion by 2030, such is the demand for these products.
MagSafe is a magnetic technology developed by Apple which uses a ring of magnets embedded in the back of the device to allow easy attachment of various accessories, such as wireless chargers, cases, wallets and power banks.
MagSafe ensures a secure and perfectly aligned connection for wireless charging, which is faster and more efficient than traditional wireless chargers. Wireless chargers are a key element in the new Bitmore range.
The MagSafe technology also supports a range of snap-on accessories that expand the functionality and personalization of the iPhone and other Apple products like AirPods and MacBooks. Some Android phones can use also use MagSafe accessories.
In addition to the new Bitmore MagSafe range, the brand will be unveiling a patent-pending ergonomic travel pillow (which offers more support and comfort for the neck), along with a collection of new essentials travel accessories.
Bitmore new MagSafe range 3-in-1 wireless charger
Looking ahead to Bitmore’s appearance in Cannes, CEO Hoj Parmar says, “I am confident our new, expanded range will strengthen our existing partnerships with airline and airport customers, as well as inspire new customers to give us an opportunity to enhance their offerings onboard and in airport stores.
“The products are also ideal for impulse purchases in the cruise retail sector, another key target market for us.
“This year we’ve broadened our selection of tech and accessories, staying true to our brand’s core values of sustainability and minimising carbon footprint. Our enhanced range features innovative, must-have accessories with significant travel retail sales potential.
“As always, we focus solely on products that meet the essential needs of the discerning traveller, ensuring a seamless and worry-free journey.”
Bitmore will be represented on the Cannes stand by Hoj Parmar, along with Global Operations Manager Adam Starkey and new recruit this year, Production Planning & Forecasting Manager Kit Wing Man, who has five years’ previous experience with Dufry in Hong Kong.
