Bitmore to highlight latest sustainable travel tech innovations at TFWA World

Sustainability trailblazer Bitmore is heading to this year’s TFWA World Exhibition (Stand F23, Blue Village) with new travel tech and accessory innovations. They include a new range of sustainable kids’ animal-themed travel pillows, which will be premiered at the Cannes show.

Award-winning B Corporation Bitmore – which supplies carbon offset and sustainable power and audio consumer technology, gadgets and accessories exclusively to the travel retail market – is exhibiting in Cannes for the fifth consecutive year.

New and unique for the travel market Winter season are sustainable Bitmore kids’ animal-themed pillows, which are made from a durable and lightweight biodegradable milk protein material. Designs are currently being finalized.

They are the latest eco-friendly travel pillow innovation from Bitmore, which is now very well-known in this segment of the travel retail market following the success of its Snoooza pillow range. While the milk fabric used in the new kids’ pillows is soft, it’s also strong and durable. It can withstand regular wear and tear while remaining lightweight and breathable. The fabric is a sustainable alternative to traditional materials like silk or polyester due to its softness, biodegradability, and as it is a dairy industry by-product. 

Bitmore will also be showcasing its new range of travel and eco-friendly accessories designed for seamless integration with multiple devices, all optimized for portability. Examples include Bitmore Foldable Wireless Charging Pad | Fast Charging + Phone Stand which allows users to streamline their charging setups via an eye-catching foldable wireless charging pad.

Key features include the product’s versatility and spacesaving nature, folding compactly for easy storage in a bag or desk drawer. Unfolded, it can fast charge iPhone/Android wireless phones, Apple Watch and any TWS earbuds, all at once.

It also acts as a convertible phone stand for hands-free viewing, with strong magnets securely holding a phone vertically or horizontally.

As in previous years, Bitmore will also be presenting several prototype tech and accessories products at its Cannes stand, where CEO Hoj Parmar will seek feedback ahead of production from customers and other stand visitors.

For the first time, this year Bitmore has collaborated with Bluedog Group agency Doplr for its stand design for the TFWA World Exhibition. The stand uses a recyclable frame structure that can be re-used multiple times, hitting Bitmore’s mark on sustainability and carbon footprint.

Bitmore will be represented at the show by Parmar and colleagues Adam Starkey (Global Operations Manager and Kit Wing (Operations& Forecasting Administrator). Also appearing on the stand is Bitmore’s Consultant Rajiv Malhotra, who is spearheading the brand’s drive for expansion in Asia travel retail, a key Bitmore target market for the coming years, alongside South America.

“We come to Cannes this year with our usual strong brand sustainability message, underlined by Bitmore recently being named in the top1% of companies for sustainable practices by Ecovadis, which rates more than150,000 companies and brands worldwide,” Parmar said.

“Our products are now well-known for leading the way in sustainability terms, but we also focus on great design and quality, and of course travel-friendliness, an approach which is resonating with the airport and airline retails markets. We look forward to sharing our innovations with customers and new contacts at the TFWA Cannes show.

“This year we have been exploring new categories that will blend enhanced connectivity, smarter charging solutions, and advanced travel comfort products, all while maintaining our strict sustainability standards.”