Bernabel Trading commits fully to the in-store experience
The company is preparing to introduce a new vessel and leverage digital investment via in-store design
Operating as Rio de la Plata Duty Free, Bernabel Trading manages travel retail onboard several Buquebus ferries sailing between Argentina and Uruguay. Right now, the company is preparing to introduce a new vessel to its fleet, which will replace those selected to be discontinued and further its commitment to the in-store and onboard experience.
When it comes to leveraging digital investment to provide an enhanced customer experience, Bernabel Trading is concentrated on in-store design and promotion via the implementation of screens to increase engagement. Speaking about consumer mix and spending patterns, Martin Laffitte, Director at Bernabel Trading, notes, the only difference across retail categories has to do with the economic stability of the two countries and whether Argentina or Uruguay is in better shape. According to Laffitte, 70% of passengers are from the region; 30% are from outside of the region.
Speaking about the greatest opportunities for growth in the travel and tourism sector in the next decade in Latin America, he says the region is advancing, which is good for business and the company is always trying to improve: the vessel, the structure, the experience. Fortunately, Lafitte isn’t too concerned about the imposing of tariffs on business; its pricing has not changed and he doesn’t foresee that being the case in the future. “In our case, we mainly import from the region where products are manufactured,” he adds.
