Avolta partners with Manchester Airports Group in ‘Depart From The Everyday’ campaign
Building on the success of previous years, the 2025 edition is running across World Duty Free stores at Manchester, London Stansted, and East Midlands airports
Avolta has announced the return of its seasonal ‘Depart From The Everyday’ campaign, in partnership with Manchester Airports Group (MAG).
Building on the success of previous years, the 2025 edition is running from July through September across World Duty Free stores at Manchester, London Stansted, and East Midlands airports.
Designed to make the airport experience more joyful and memorable, the campaign transforms the stores into vibrant, interactive spaces filled with experiences, surprises, and standout moments designed to make every traveler’s journey extraordinary.
At the heart of the campaign are ten consecutive “Fabulous Fridays,” when the full program of experiences will come to life across the terminals. On these days, campaign hosts will welcome travelers with “passport” maps to guide them through the experience, highlighting special offers and activations throughout the store. Large-format visual elements, such as oversized props and themed displays, will serve as engaging photo opportunities for customers.
Throughout the campaign, a live in-store DJ will contribute to the festive atmosphere, while travelers will be invited to visit a glitter station offering complimentary face decoration. For the final three Fabulous Fridays, the glitter station will transform into a sunglasses personalization bar, where travelers can have their sunglasses cases custom decorated with hand-drawn illustrations.
The beauty zone features a Charm Personalization Bar, where customers can create their own phone strap with beauty-inspired charms, alongside sampling, mini-makeovers and services from brands including Benefit, Sol de Janeiro, Versace, Gucci and Chloé.
The liquor area will feature tastings from brands such as Whitley Neill, Dead Man’s Fingers, Drumshanbo Gunpowder Gin, and AU Vodka. Travelers can also take part in Liquid Luggage, a digital cocktail-mixing game played against the clock. As a personal takeaway, customers will have the opportunity to create a luggage tag with their photo and a message.
Cadbury’s well-known Usherettes will return to the store, offering samples of popular products like Dairy Milk and Miniature Heroes under the “Flight Bites” concept.
Eve Fifer, Commercial Director UK at Avolta, said, “We created Depart From The Everyday to add joy to the airport journey, and this year, we’ve turned up the volume. The campaign is fully aligned with our Destination 2027 strategy and reflects our ambition to make travelers happier.
“Thanks to our valued partnership with MAG, we’ve been able to take things to the next level, with a 360° activation across our websites, Reserve & Collect service, our social media channels, and introducing high-impact visibility across the terminals both landside and airside. It’s all about creating standout moments across the entire customer journey, bringing energy, personalization, and fun into every experience.”
Richard Jackson, Manchester Airport Retail Director, commented, “We know how much passengers look forward to their shopping experience at the airport and that’s why it is great that the Depart From The Everyday campaign takes that to the next level during one of our busiest times of the year. The campaign has helped to create a real buzz in the store, enjoyed by passengers and staff alike.
“As part of our Manchester Airport Transformation Program, we continue to work with our partners at Avolta to create new and fresh World Duty Free spaces, and this campaign is a fantastic example of collaboration to improve the experience for our customers. We look forward to continuing working together to bring passengers a unique experience at Manchester Airport.”
London Stansted Airport Retail Director, Stephen Martin, added, “At London Stansted Airport, we are committed to working with our retail partners to deliver the best possible airport retail experience for our passengers. That is why we are once again pleased to be working with Avolta and supporting their Depart From The Everyday campaign, which brings additional excitement for all those traveling throughout the summer, with fun themes and specific focus points on brands that our customers love.”
