ARI stores bring this year’s “All I Want For Summer” campaign to life
The global campaign has been adapted by local markets to bring the spirit of the season to life both in-store and online
It’s a Summer celebration across the ARI estate as stores bring this year’s “All I Want For Summer” omnichannel campaign to life.
Bold colors and clear messaging aim to inject joy and fun into the travel retail experience throughout what is already shaping up to be a busy summer period.
The global campaign, encouraging passengers to “bag your summer must-haves”, has been adapted by local markets to bring the spirit of the season to life both in-store and online, from special HPP displays to impactful digital screens, to ecommerce and local social media channels.
Surprising and delighting passengers with special experiences is all part of the fun, from in-store tastings and demos to live DJ sets to help send passengers joyfully on their way.
Anthony Kenny, ARI Chief Commercial Officer, said, “ARI’s core focus is on enhancing the passenger journey and delivering joy as we do so. The new Summer campaign is bursting with color, fun and personality, and we are creating compelling reasons for passengers to engage with our stores. Teams across ARI’s global estate have yet again done a superb job of bringing the campaign to life, and we’re looking forward to another great Summer for the business.”
