ANDS diversifies its offer to mirror the growing demand in alternative nicotine products

Middle East-based ANDS is determined to stay ahead of the curve in the growing market for alternative nicotine delivery systems.

Considering new product categories or formats in 2025/2026. the company’s Managing Director MEA & Global Travel Retail Arnaud Piorkowski says the nicotine category is evolving fast. “There are new emerging trends, and consumers are looking for more choices, and new alternatives.

“Travel retail is a place where consumers are willing to explore. We are permanently adapting to these new waves.”

According to Piorkowski, ANDS has increased its range of vapes with different nicotine deliveries including a zero nicotine proposition, while proposing a wider range of options in terms of puff count.

“For the past years ANDS has been positioned as the destination platform for Vape products,” he explains. “Lately we enhanced our portfolio with Pouches and Heat Not Burn. We have now a more diversified portfolio, with a presence in different categories mirroring the growing demand in alternative nicotine products.”

Piorkowski is confident that during the 2025-2026 period, ANDS will establish its multi-category portfolio to complement its vape offer. “With more than 100 touch points across the globe currently, we will obviously continue to grow our geographical expansion through global and local partnerships,” he adds.

Piorkowski notes that nicotine pouches rates as the new trend across the globe, with the travel retail channel one of the key platforms to accelerate awareness globally. “Along with conventional nicotine pouches, we are now launching Zero Nicotine pouches, and Energy pouches. These initiatives are very much aligned with our vision around harm reduction and our ambition to lead by innovation. Consumers are evolving, we need to adapt,” he says.

Piorkowski underlines ANDS’ commercial priorities in travel retail this year. “With a vision to creating a better life for adult smokers, it is our role to be present in the various nicotine alternative categories, being able to answer the demand of any adult nicotine user,” he says.

ANDS’ aim is to continue being a "one stop shop" for operators, offering brands and products that “resonate in the mind of the consumers.”

Piorkowski says ANDS will continue to invest in brand staging whilst increasing its focus on consumer information through a team of Alternative Nicotine Ambassadors at point of sales.

With regulation and consumer expectations evolving fast, he predicts continued growth in the alternative nicotine category, leading to more products and more brands. “This will obviously have consequences on the operator’s assortment, and the dedicated retail space of the category,” he says.

“Reduced risk products will continue to grow, and the category will become more innovative, more educational, and potentially even sensorial.”

Piorkowski notes how ANDS has implemented ANDS Alternative nicotine experience corners in some airports, where consumers can find and try different brands in a designated ANDS nicotine room. “This helps the consumer to explore the range and make wise decisions guided by our Alternative Nicotine Ambassadors."

“Slowly but surely, we are moving towards a retail space and executional transformation which obviously will always reflect regulation restrictions," adds Piorkowski.

He also points out how ANDS continues to contribute to the responsible debate around harm reduction. He emphasizes the importance of alternatives, and “how crucial is to perform business while protecting vulnerable groups like minors and ex-smokers.”

“Our portfolio and actions are mirroring these trends,” Piorkowski concludes.

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