Ajmal Perfumes extends global footprint with Singapore Duty Free launch

Ajmal Perfumes, the Dubai-based fragrance house long associated with the art of perfumery, has expanded its footprint to Singapore Duty Free.

This latest showcase highlights the Ajmal Perfumes range including the mega launch of the year, The Untold Stories along with Signature Collection from the Privé Collection, Aurum Elixir and more.

This strategic expansion marks a key step in engaging global travelers at one of the world’s leading travel retail destinations. According to Ajmal Perfumes, Singapore, being a significant international aviation center and retail hotspot, is the best suitable choice for Ajmal's wide assortment of high-quality perfumes.

The brand has strengthened its presence through more than 80 duty-free locations worldwide, spanning key markets across the Middle East, Europe, and Asia. Ajmal’s growth in international travel retail reflects its commitment to bringing the heritage of Arabian perfumery to global consumers while consistently innovating with new fragrance lines. In the UAE, the brand continues to maintain a strong footprint across Dubai, Abu Dhabi, and Sharjah.

The launch highlights Ajmal's commitment to offering discerning travelers seeking out remarkable fragrance experiences that surpasses typical luxury with authentic Middle Eastern perfumery artistry. The Untold Stories is a recently introduced line of five distinctive fragrances, each designed to tell a narrative through scent. The collection, which was created around themes of self-expression, emotion, and meaningful luxury, will resonate with tourists from all over the world who value artistry, individuality, and meaningful luxury.  

Ajmal also offers the Signature Collection, a sophisticated assortment from the Privé Collection known for its premium ingredients and timeless compositions; Aurum Elixir, a modern unisex amber luxurious creation with 30% concentration, redefining opulence for today's fragrance connoisseurs; When combined, these numerous collections from Ajmal's offerings, it provides customers with a multi-layered, immersive scent experience that pays tribute to the company's seven-decade legacy.    

Abdulla Ajmal, CEO of Ajmal Group, said, "The launch of our exquisite fragrances at Singapore Duty Free represents a significant milestone in our journey to share the artistry of Middle Eastern perfumery with the world. With millions of visitors who value true luxury experiences, quality, and legacy, Singapore has made a name for itself as a worldwide gateway. We are delighted to present our collection to this discerning audience and extend an invitation for them to explore scents that convey significant narratives of artistry, culture, and personal expression.”  

With a carefully chosen network of 80+ duty-free sites spread across key airports and transit hubs in the globe, Ajmal Perfumes has created a strong and quickly expanding presence across the worldwide travel retail scene. Ajmal's debut at Singapore Duty Free is an important aspect of the company's bigger aim to get more customers in significant international travel retail marketplaces. Singapore, which is frequently listed as one of the top airports and retail locations in the world, offers the ideal setting for introducing the brand's scents to affluent audience.  

Travelers can discover Ajmal's well-known collections, such as The Untold Stories, Signature Collection, Aurum Series and the brand's several other timeless scents, at Singapore Duty Free. At the same time, they can gain an insight into what makes Ajmal one of the most prestigious names in premium perfumery globally through this interactive experience.