adidas partners with Unifree Duty Free in exclusive concept store at Istanbul Airport

adidas has officially opened a brand-new 245-square-meter concept store at Istanbul Airport, “offering travelers a unique shopping experience where sport and style come together”.

The store, located at the heart of the international terminal in a space leased by Unifree Duty Free, marks another milestone in adidas’s global retail journey, as the leading sportswear and street fashion brand strengthens its retail footprint.

Standing out with its design tailored specifically for Istanbul Airport, the store reflects the brand’s commitment to creating engaging and memorable consumer experiences.

Inspired by adidas’s global “Home of Sport” concept, the store showcases a wide product range — from high-performance collections to adidas Originals — catering to both passionate athletes and style-conscious travelers. The new opening also represents one of adidas’s key strategic investments aligned with its 2025 growth ambitions.

Brought to life in collaboration with Unifree Duty Free, the new adidas store adds a fresh dimension to the airport shopping experience, combining an extensive assortment across sport and lifestyle with a modern design and innovative retail concept.