Aberlour partners with Everrich Duty Free in first ever boutique in Taiwan Taoyuan International Airport

Following an impactful brand refresh, the launch of their GTRX trio and the global ‘Everything Considered’ campaign this year, Pernod Ricard Global Travel Retail and Aberlour have opened the first ever Aberlour Boutique, in the Departures YP concourse of Terminal 1, Taiwan Taoyuan International Airport.

Designed in partnership with Pernod Ricard GTR’s long-standing partner Everrich Duty Free, the 350-square-meter store sits at the heart of one of Asia’s most dynamic travel retail locations, Taiwan. It artfully combines the heritage, storytelling and full range of Aberlour’s meticulously crafted Speyside single malt with a unique consumer experience that connects to the very soul of Taiwan.

It was opened with a theatrical ribbon-cutting ceremony on August 27, with Everrich’s President, Kevin Chiang and Pernod Ricard GTR’s CEO, Laurent Pillet in attendance. After a rousing lion dance performance, Chiang and Pillet spoke to the strength of their partnership in achieving a world first brand store for Aberlour and the exclusive product journey their teams have created for travelers, before toasting the future success of the boutique and leading a convivial tour of the space.

Echoing the June activation in Taipei Airport – which marked the start of Aberlour’s global roll-out in travel retail – the new boutique is dressed in accordance with the new brand visual identity; the iconic red representing Aberlour’s distillery oak doors, the beige of Scottish barley fields and the warm gold of Aberlour’s fine amber liquid – a celebration of its craft, heritage and commitment to the natural environment.

Seamlessly blending Scottish and Taiwanese traditions, travelers will be welcomed into the store with a wish tree at the entrance, where they can post their wishes for good luck and prosperity. A range of stamps will be available to personalize the wish cards depicting symbols of everyday Taiwanese life. Visitors will then be offered the opportunity to taste a dram from the Aberlour range, thoughtfully paired with sweet pineapple cake, a local delicacy.

The traveler journey of discovery continues with access to the 2025 Travel Retail Exclusive range: Aberlour 13 Year Old Double Cask Matured, Aberlour 16 Year Old Double Charred Selection, and Aberlour Suthainn Double Sherry Cask Solera. Then there is the highly sought after Small Batch 15Year Old, and the Small Batch 17 Year Old, which has a limited availability of just 300 bottles.

Constantly striving to fuel shoppers’ excitement for rare malts, Pernod Ricard GTR and Aberlour have also developed a special pipeline of innovations, which will appear on sale in the Aberlour Boutique over the coming months.

Laurent Pillet, CEO, Pernod Ricard Global Travel Retail, commented, “I was delighted to be a part of this special launch event and to see in person the embodiment of Aberlour’s craft spirit expertly presented with a local Taiwanese twist. This stunning boutique is a bold statement of our ambition to accelerate Aberlour’s presence in Asia and bring our vision for the brand to life in a way that is truly global. Each quarter of the store will bring something new to discover, something remarkable to share and I can’t wait to see how it is received by shoppers.”

Kevin Chiang, President, EVERRICH Duty Free, added, “We are happy to celebrate the world’s first Aberlour Boutique here at Taoyuan International Airport with our long-standing partner Pernod Ricard. At Everrich, we are committed to making the airport a true cultural gateway. This boutique beautifully combines Aberlour’s craftsmanship and heritage with the warmth of Taiwanese culture, offering global travelers a unique experience. We look forward to continuing this partnership and bringing even more exciting moments to travelers in the future.”

Aberlour 13 Year Old Double Cask Matured, Aberlour 16 Year Old Double Charred Selection, and Aberlour Suthainn Double Sherry Cask Solera are now available to travel retail customers in the Taiwan boutique and in selected duty free stores worldwide.