AB InBev showcases Vista Corona at TFWA Cannes 2025

Corona, the beer brand that invites us to disconnect from routine and reconnect with our essential nature, presented at TFWA World Exhibition & Conference in Cannes for the very first time this year.

Travel is the number one passion point for Corona’s audience, the ultimate expression of outdoor relaxation. To bring this spirit into the travel journey, Corona introduced Vista Corona, a groundbreaking concept that transforms airport spaces into serene, nature-inspired oases.

At Vista Corona, travelers could take their first step into paradise: unwind in a beach hut, feel the sand under their feet, or simply relax in a chair surrounded by nature. It’s a space designed to make airports more human, more peaceful, and more aligned with the way we want to begin our journeys.

“I’m proud to see Vista Corona making its debut at TFWA – a project that brings the essence of our brand to airports, creating a space where people can slow down, connect with nature, and enjoy a moment of relaxation,” said Rodrigo Cabaleiro, Global Trade Director at Corona.

Every time you open a Corona, it brings back the best holiday memories. That’s why Corona is positioning itself as the number one beer brand in the travel retail segment – starting with airports, where the journey begins.

A growing commitment to travel retail

This year’s participation also underscored AB InBev’s broader commitment to travel retail as a key brand-building channel. With a dedicated team fully focused on travel and retail, the company is managing global opportunities across cruise lines, ferries, airlines, and border stores. The goal is clear: to create experiences that feel unique and memorable for passengers across the globe.

“Travel retail is a strategic pillar for AB InBev as it’s where our brands meet consumers in moments of discovery and connection,” added Tibor Raatz, Travel Retail Director at AB InBev. “Having this team allows us to build partnerships across the channel, from cruise ships to border stores, and to deliver brand experiences that elevate the journey itself.”

As the world’s leading brewer with a portfolio of more than 500 beer brands, the company is bringing special focus to its global icons in travel retail: Budweiser, Corona, Stella Artois, and Michelob Ultra. By combining the power of these global brands with tailor-made experiences like Vista Corona, the company is more invested than ever to double down on developing travel retail as a channel that drives both growth and brand love.