A first in the Middle East: Muscat Duty Free launches Malayali Beer

Muscat Duty Free has reinforced its reputation as a regional innovator with the launch of Malayali Beer, becoming the first duty free operator in the Middle East to introduce this distinctive brand.

The launch event, held at the JW Marriott, was attended by prominent leaders from Muscat’s F&B industry, reflecting the brand’s significance and Muscat Duty Free’s commitment to delivering unique experiences to travelers. 

The evening was a celebration of culture and innovation, featuring live music, a lively Polka dance performance, and the traditional Panjavadhyam music, creating an engaging and vibrant atmosphere. Guests mingled, explored the brand’s story, and experienced firsthand the unique story behind Malayali Beer. 

Commenting on the launch, Renat Rozpravka, CEO of Muscat Duty Free, said, “We are proud to be the first in the Middle East to introduce Malayali Beer. This launch reflects our vision to continually enrich our offerings and create memorable experiences for passengers.”  

Malayali Beer, celebrated for blending international brewing standards with cultural authenticity, offers a refreshing taste and an engaging story that resonates with global travelers. Its introduction in Muscat is said to provide passengers with an exclusive opportunity to experience a brand that combines heritage and modern appeal.

Faiz Arshad Khan, Chief Commercial Officer, commented, "With a significant number of our travelers hail from the Southern part of India, our strategy to offer something unique aligns perfectly with the launch of Malayali Beer. This partnership reflects our commitment to bringing innovation and variety to our shelves. Malayali Beer is a brand full of character and we're excited to offer travelers a truly authentic ‘glocal ’experience."

Established in 2022, Malayali Beer has swiftly expanded its presence across several countries, recently marking a major milestone with its21st international launch at Muscat Duty Free. The brand's inception traces back to Operation Ganga - India’s evacuation mission during the Russia-Ukraine conflict, which served as a powerful source of inspiration for the founders to create a product that symbolizes resilience, cultural identity, and unity. 

Malayali Beer Founder Sargheve & Chandramohan, said, “Debuting at Muscat Duty Free is a proud achievement. Collaborating with such a forward-thinking operator enables us to connect with a broad international audience at this vital Middle Eastern hub.”

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