3Sixty Duty Free celebrates new duty free operations at Aeropuerto Internacional Matecaña de Pereira
The multi-year agreement with OPAM establishes the first duty free presence in Colombia’s Coffee Region within the airport’s new terminal
3Sixty Duty Free & More has officially launched its operations at Aeropuerto Internacional Matecaña de Pereira.
This establishes the first duty free presence in Colombia’s Coffee Region within the airport’s new terminal.
Awarded in late 2023, the multi-year agreement – with OPAM, the airport’s concessionaire – includes the development and operation of newly constructed Arrivals and Departures stores, each designed to elevate the passenger experience with modern retail environments, locally relevant assortments, and seamless service.
3Sixty said the stores are powered by the company’s omnichannel retail solution, integrating digital tools with in-store personalization to offer travelers a streamlined and engaging shopping journey. The product offering will soon include local Colombian favorites, such as Aguardiente and regionally crafted rum, reinforcing 3Sixty’s commitment to cultural relevance and community connection.
Alex Anson, Chief Operating Officer of 3Sixty, said, “Our collaboration with Matecaña International Airport marks another step in our strategy to grow in high-potential regional airports. We are proud to bring a modern duty-free experience that combines local flavor with the world’s most sought-after brands. Our goal is to elevate the passenger journey and contribute to the continued growth of Pereira as a key travel hub in Colombia.”
Early customer response has been positive. Many passengers previously made duty free purchases at departure airports, unaware of local availability. With the introduction of these stores, travelers are now opting to shop upon arrival, attracted by competitive pricing and the convenience of in-terminal access. 3Sixity noted how sales momentum continues to build as passenger awareness grows.
This launch is said to represent a meaningful step in3Sixty’s broader Latin American growth strategy and reaffirms the company’s dedication to delivering thoughtful, locally attuned, and digitally enabled retail experiences across the region.
