YSL MYSLF pops up at Istanbul Airport
Yves Saint Laurent Beauty has launched its new masculine re-fillable fragrance MYSLF at a Unifree Duty Free pop-up store at İstanbul Airport.
MYSLF is Yves Saint Laurent Beauty’s first floral Woody masculine scent. It is designed as a ‘’generational statement,’’ echoing a new representation of masculinity with its bergamot accord, supported by orange blossom and woody base notes to offer a “new interpretation of masculinity.”
MYSLF is presented in a re-fillable bottle crafted with some recycled glass. The fragrance’s name combines Yves Saint Laurent ‘s initials with an ‘M’ for masculinity and ‘F’ for femininity.
The MYSLF Lab offers visitors a personalized experience to customize their bottles using a UV printer.
The face for MYSLF is American actor Austin Butler, who is known for portraying Elvis Presley in the musical biopic Elvis.
Jens Peter Peuckert, Gebr. Heinemann’s Director Marketing says, “MYSLF is a modern fragrance that resonates with today’s world and offers an olfactory adventure at the crossroads of tradition and innovation.
“The new pop-up store is reflecting this notion perfectly. In line with our mission statement, it provides the travelers with an unforgettable and personal experience. Furthermore, it serves as a testament to our fruitful collaboration with Yves Saint Laurent Beauty.”
Unifree Duty Free’s Chief Commercial Officer Ceren Tonguç adds, ‘’As Unifree Duty Free we are always committed to providing best products and services to our passengers in all our operations. On that account we are pleased to have Yves Saint Laurent Beauty on board for the special shopping experience.’’
