
The cruise line's new flagship Carnival Jubilee promises to bring a range of assortments and experiences anchored in its values that invites guests to "Choose Fun"
Starboard Cruise Services has collaborated with longtime partner, Carnival Cruise Line, to launch the latest retail offerings onboard Carnival Jubilee, the new flagship for the world’s most popular cruise line. Setting sail from Galveston, Texas, on December 23, the third of Carnival’s new excel-class ships promises to bring a wide range of curated assortments and experiences, anchored in its values that invite guests to "Choose Fun."
“We’re excited to once again partner with Carnival to transform ordinary shopping into journeys filled with extraordinary moments,” says Lisa Bauer, President & CEO, Starboard Cruise Services. "Not only does the retail offering align with Carnival’s guests' preferences and style, but it also celebrates the ship's home port in the Lone Star State of Texas with custom created Carnival branded collections and so much more.”
Carnival Jubilee will offer expansive retail spaces with multiple shops across three decks. In spaces that are both playful and elegant, guests will find several categories varying from watches and sunglasses, spirits, perfumes and cosmetics to fashion jewelry, handbags, apparel and Carnival branded items including collections exclusive to the ship.
“Our guests are going to love the new collections created specifically for Carnival Jubilee that help us celebrate her homeport of Galveston and the rich heritage of Texas. These exclusive new collections help us to build on the already expansive retail offering our excel-class affords, delivering a truly next level shopping experience for our guests,” said Luis Terife, Carnival’s Vice President of Onboard Guest Commerce at Carnival Cruise Line. “Recently, we were recognized for the 'Best Onboard Shopping' by Porthole Cruise and Travel Magazine, and soon guests on Carnival Jubilee will experience this recognition firsthand with a truly world-class onboard shopping experience.”

Carnival Jubilee’s "Fun Shops" will boast Swiss luxury watchmaker TAG Heuer’s largest standalone boutique on the Carnival Cruise Line fleet
Fun take on luxury
Carnival Jubilee’s "Fun Shops" will boast Swiss luxury watchmaker TAG Heuer’s largest standalone boutique on the Carnival Cruise Line fleet, housing exclusive novelties such as its 60th Anniversary Carrera collection and bringing the culture of TAG Heuer to life through immersive storytelling.
Luxe Legacy, Starboard’s proprietary brand of curated pre-owned luxury collections, will make its debut on Carnival Jubilee in the most extensive footprint for certified pre-owned luxury Swiss watches.
Guests can immerse themselves in the world of vintage luxury with What Goes Around Comes Around, a collection of “pre-loved” handbags and accessories from labels like Louis Vuitton, Chanel, and Gucci, all certified 100% authentic.

Paying homage to the ship’s home port, Carnival Jubilee will also showcase three new exclusive Texas-inspired logo collections – Carnival Saloon, Inaugural Americana, and the Heroes Collection
Celebrating Texas heritage
Paying homage to the ship’s home port, Carnival Jubilee will also showcase three new exclusive Texas-inspired logo collections – Carnival Saloon, Inaugural Americana, and the Heroes Collection.
Furthering guests' Texan-inspired experience, the "Fun Shops" will feature Texas-based brand Kendra Scott’s new Rodeo and Yellow Rose curated collections. Saluting Texas-based spirits brands, the shops will proudly offer Deep Eddy Vodka, Tito's Vodka and Yellow Rose Bourbon.
Inside The Carnival Store, vacationers of all ages can enjoy an experiential activity where an interactive floor comes alive, engaging guests in a range of Carnival-themed moments while shopping – from catching graphics that are available on tees you can purchase right in shop, to itinerary themed beaches or the homeport of Galveston with some Carnival fun, and more.
Tech-based beauty solutions
Starboard’s “Beauty for All" campaign empowers individuals to embrace their unique beauty with high quality products and solutions that are accessible to all and promote a vibrant and inclusive world through positive messaging. Launching “first at sea” on Carnival Jubilee will be SkInsight, a cutting-edge interactive AI skin analysis experience that delivers a detailed skin assessment in seconds. Guests can face the mirror, see their reflection in augmented reality and watch as the AI tool scans their skin and recommends uniquely personalized product regimens with the products available for purchase onboard.
Also making its debut on Carnival Jubilee is celebrity-founded Kylie Cosmetics and Kylie Skin with clean, vegan, cruelty-free, and dermatologically tested products. Passengers can discover diverse and inclusive brands such as Sol de Janeiro, skin and body care capturing the beauty of Brazil, Olaplex, helping guests customize a healthy hair routine, and Patchology, innovative skincare with nourishing ingredients to hydrate skin.
Sailing again
Renowned artist and fan-favorite Romero Britto is back with the whimsical collaboration with Carnival for custom-created pieces, as well as premier jewelry and accessory brand Swarovski.
Carnival Jubilee will sail week-long voyages year-round from Galveston visiting popular destinations in the Western Caribbean, such as Cozumel, Costa Maya, and Mahogany Bay.