Takamaka Rum targets global travel retail expansion with SipWell Brands
Takamaka is joining forces with SipWell Brands in travel retail
Seychelles rum producer Takamaka is set to boost global availability through an exclusive travel retail distribution agreement with premium drinks specialist SipWell Brands. The partnership agreement takes effect immediately.
The first and only commercial rum producer in the Seychelles archipelago, Takamaka was founded on Mahe in 2002 by the d’Offay brothers and they now produce a range of rums in three collections that span a blend of molasses and cane rums. Their master blender, Stephen Rioux was awarded the accolade of Blender of the Year by the industry in 2024.
Founded in 2019, the business already represents a wide range of premium drinks from HINE Cognac, Maison Mirabeau, Lind & Lime Gin and The Lost Explorer Mezcal and Tequilas to Nc’nean, Stauning, FABLE, Isle of Barra, Two Stacks and Kilchoman Whiskies.
The six-strong Seychelles Series includes, white, dark, spiced and infused rums using both coconut and pineapple essences as well as an overproof edition of a classic white rum, bottled at 69% ABV. The St. Andres Series encompasses four bottlings produced through a blend of pot and column distilled cane and molasses rums while Le Clos range features a series of limited-edition single cask, cask strength rums.
Takamaka offers a range of expressions in three collections that span a blend of molasses and cane rums
Bernard d’Offay, Co-founder and Export Director of Takamaka, said, "We are incredibly excited by this next chapter and with SipWell leading us into the global travel network we can’t wait to introduce the rum from the Seychelles to a more global audience. We have seen amazing success across the Middle East GTR segment and with SipWell we will be working together to answer to the appetite consumers clearly have for great island born rum across a wider network.”
Andrew Torrance, Co-owner of SipWell Brands, added, “The brothers have not only created wonderful rums, but they have built a brand that is brimming with flavor, tropicality and the island style and charm that typifies the glorious Seychelles. We all recognize how the rum category is driving forward and to be able to offer up premium rums ranging from classic white and dark to limited edition cask strength sipping rums under one engaging brand offers strong opportunities in the global travel retail channel.”
