William Grant & Sons counts down to TFWA World Exhibition & Conference 2025

William Grant & Sons is set to return to the TFWA World Exhibition & Conference, welcoming partners and industry guests to its stand at GO2 Golden Village.

The stand design takes inspiration from The Balvenie and Glenfiddich shop-in-shop concepts. Developed around shopper needs and behaviors in duty free, the space highlights premium storytelling and showcases the company’s portfolio of exclusive and high-aged liquids.

This sophisticated home for the Single Malt Scotch whiskies, pays tribute to the craftsmanship and expertise of William Grant & Sons’ Malt Masters, celebrating the passionate character and pioneering spirit behind its most refined creations.

In celebration of Silent Pool Gin’s recent partnership with Royal Ascot, the brand will take over the stand terrace, bringing guests a taste of quintessential British luxury. A curated menu of delightful cocktails featuring Silent Pool Original Gin and Silent Pool Mediterranean Expression will be served.

Among the highlights on-stand will be the debut of the global travel retail exclusive Glenfiddich 19-Year-Old Limited Edition in partnership with Aston Martin Formula One™ Team. The new release embodies the values of innovation, mastery, and heritage shared by the two timeless brands.

Malt Master Brian Kinsman will host a series of private tastings for select key customers, offering unparalleled opportunity to explore craftsmanship, innovation and heritage behind The Glenfiddich Single Malt Scotch Whiskies.

Daily Cocktail Hours (17:00–18:00) will bring the stand to life, offering guests the chance to experience the William Grant & Sons’ portfolio in a relaxed and sociable setting:

·      Monday, 29 September –Silent Pool Gin

·      Wednesday, 1 October –Monkey Shoulder and Hendrick’s Gin

Throughout the week, Global Travel Retail Brand Ambassador Ashvin Joshi will be on hand to engage visitors with immersive tastings and stories behind our brands.

Rufus Parkinson, Regional Managing Director – Global Travel Retail, William Grant & Sons, commented, “Our global travel retail portfolio is designed to meet the evolving demands of travelers seeking experiences and innovations. From limited editions to exclusive expressions, we aim to spark curiosity and deliver exceptional experiences. TFWA is always a highlight for connecting with partners and sharing what’s next for our brands in this dynamic channel.”

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