Mykola Takzey, Global Chief Marketing Officer, Nemiroff
Ukrainian vodka brand Nemiroff has announced the appointment of Mykola Takzey as the company's new Global Chief Marketing Officer. With a background spanning innovation, strategic marketing, and transformative leadership, Takzey brings a wealth of experience to drive Nemiroff's ambitious growth strategies and enhance its global market presence.
"Having shaped growth in various industries, from food-tech to tobacco, I'm wired to think global. Nemiroff's expansion ambitions align perfectly with my experiences, and I'm truly excited about the company's vision. I believe we can make Nemiroff the first truly global consumer brand from Ukraine," said Takzey.
CEO Yuriy Sorochynskiy added, "We're thrilled to welcome Mykola Takzey to the Nemiroff family. His global mindset and track record in expanding markets demonstrate our commitment to reaching new horizons. Mykola brings exceptional strategic acumen to our team, infusing fresh life into multiple projects while consistently prioritizing the consumer experience. His expertise and forward-thinking will undoubtedly contribute to shaping our brand's journey."
Takzey's strategy involves facing challenges in the vodka industry head-on and seizing growth opportunities. "The vodka landscape is always changing. By embracing pragmatism and courage to challenge the status quo, agile thinking, and a laser-focus on consumer needs, we aim to turn challenges into stepping stones for growth," he explained.
In his first steps in a new role, Takzey plans to immerse himself in the essence of the brand, enhance portfolio strategies and organizational agility within marketing. "In the near future, expect a refined focus on consumer-centricity. Five years down the line? I envision Nemiroff as a major global player, with a recognized and respected presence. A love mark for its consumers. For our partners, they can expect collaborative strategies that drive mutual growth."
Takzey's commitment extends to strengthening Nemiroff's identity while staying true to its Ukrainian roots. "I see us as more than just a brand; we're a global legacy. I aim to build teams that share our vision, ensuring we maintain our authenticity while growing on a global scale. So we may welcome onboard fresh talent who resonate with our values within key pillars of our marketing direction: Consumer and Business Insights, Brand Building, and Market Activation," he explained.
