Tiziana Terenzi's Shedir launches exclusively with Unifree Duty Free
Italian niche perfume brand Tiziana Terenzi has introduced Shedir, a fragrance created exclusively for Unifree Duty Free.
According to the partners, the scent marks a celebration of a decade-long collaboration. Shedir pays tribute to the beauty of Istanbul, a vibrant crossroads of cultures and millennia-old heritage, serving as the perfect muse for this olfactory masterpiece.
Be Keen has been the driving force behind bringing the brand’s visionary creations in travel retail. “Embarking on this captivating journey, we have had the privilege of fostering the collaboration that allows Shedir to find its perfect home at Unifree Duty Free,” the company said.
“As Unifree Duty Free, we are excited to collaborate with Be Keen in bringing Tiziana Terenzi’s exclusive fragrance, Shedir, to our valued customers,” said Ceren Tonguç, Chief Commercial Officer of Unifree Duty Free. “This partnership reflects our commitment to delivering exceptional and unique experiences.”
Be Keen has relished the opportunity to bring this Shedir exclusive fragrance to life, offering travelers a unique sensory experience that transcends borders and cultures.
The regal character of the creation is revealed in the first notes, in which spices and citrus fruits come together, joined by the lively notes of Guatemalan Cardamom, Brazilian Pink Pepper and Reggio Calabrian Bergamot. The heart of Shedir is where the beauty of Turkish and Bulgarian Roses blooms, intertwining with the enveloping scent of Tuscan Iris and Egyptian Geranium. These floral notes, like the secret gardens of Istanbul, capture the essence of the city and its romantic atmosphere, with base notes of Atlas Cedar, Singaporean Patchouli and Musk combining to give the fragrance depth and persistence.
