The disrupter and the distributor: Mark Anthony Brands International partners with B&S

Glendalough Distillery is an award-winning craft distillery that tells a story of disruptive craft and dedication to taste, creating innovative Irish whiskeys and luxury Irish gins

Alcohol beverage business Mark Anthony Brands International and Global Travel Retail operators King of Reach by B&S recently announced a strategic global distribution partnership for its premium Spirits portfolio. The timely partnership comes after Mark Anthony Brands International’s White Claw™ Premium Vodka – the world’s first Triple Wave Filtered™ was launched in the US in spring.

In global travel retail, B&S will represent three brands from the Mark Anthony Brands International portfolio: newly launched White Claw Premium Vodka; luxury Irish gin and Irish whiskey maker Glendalough Distillery; and adventurous super-premium Canadian whisky brand, BEARFACE.

As Mark Anthony Brands International continues the global roll-out of its premium Spirits portfolio, this timing offered the perfect opportunity for its brands to be present with B&S at the TFWA Asia Pacific Exhibition in Singapore. This will also be the case at the TFWA World Exhibition in Cannes.

Premium craft and storytelling

For Mark Anthony Brands International, building premium brands with compelling stories that consumers embrace and call their own is paramount. Mark Anthony’s Founder and CEO, Anthony von Mandl, O.C., O.B.C., is a visionary leader and storyteller that has built the company organically with constant innovation, by pioneering new beverage categories and building brands from the ground up — these are the hallmarks of global travel retail.

Meanwhile, B&S brings a wealth of experience in global distribution, including travel retail, with a high-tech platform and supply chain expertise, providing sourcing, warehousing, distribution, marketing and brand development solutions that enhance choice, speed up delivery, drive conversion and increase reach.

Premium GTR portfolio including White Claw Premium Vodka

Mark Anthony Brands International transformed the RTD category with White Claw Hard Seltzer. And now, the company continues that trend with the world’s first Triple Wave Filtered vodka. White Claw Premium Vodka created through this first-of-its-kind filtration process that uses tremendous pressure equal to three 30-foot waves to give it distinctive taste, aroma, and smoothness.

Glendalough Distillery

In 2019, Mark Anthony Brands International acquired Glendalough Distillery. The award-winning craft distillery tells a story of disruptive craft and dedication to taste, creating innovative Irish whiskeys and luxury Irish gins. Among the distillery’s prestigious awards include being named "Ireland's Distillery of the Year" for two consecutive years in 2022 and 2023, at the New York International Spirits Competition.

Mark Anthony Brands International and Glendalough Distillery recently announced the international launch of an elegant new bottle design for Glendalough Irish Gin, created in homage to the wild valley of Glendalough, the fresh botanicals used in the distillation process and the people who make its gins.

Enda O'Sullivan, VP of Spirits at Mark Anthony Brands International stated, "At Glendalough Distillery, we are passionate about crafting liquids with a profound sense of place, and we aim to capture the purest expression of Glendalough in our luxury Irish gins. We have created a bottle which tells the story of Glendalough Irish Gin and the Irish landscape it is born of. So now, not only will the depth of flavour in our gins transport you to the wild beauty of the Wicklow, but our new elegant new bottle will too."

BEARFACE is inspired by the elements, nature and seasonal flavours of Bear Country and brings something strikingly different to the global whisky marketplace

BEARFACE Whisky

Led by Master Blender Andres Faustinelli, BEARFACE Whisky is an adventurous and daring Canadian whisky, produced using a unique Elemental Aging™ process, in which hand-selected oak casks are aged in repurposed shipping containers in the Canadian wilderness, exposing them to the elements, with extreme temperature fluctuations amplifying how the whisky and wood interact.

Last year, BEARFACE released the first of its limited Wilderness Series, a series of one-of-a-kind whisky blends. The Matsutake release used rare, foraged Matsutake mushrooms from Bear Country for a unique, umami finish.

BEARFACE is inspired by the elements, nature and seasonal flavours of Bear Country and brings something strikingly different to the global whisky marketplace – something bolder, smoother and wilder to create a whisky the world wishes it could make, but only Canada can.