Tequila Don Julio 1942 partners with Peggy Gou in first-ever global product collaboration

Tequila Don Juilo introduces Don Julio 194구, in collaboration with Peggy Gou

Tequila Don Julio, the world’s leading tequila, today announced a new creative partnership with world-renowned DJ, producer and culture powerhouse Peggy Gou.

As part of this global collaboration, the brand is launching Don Julio 194구, (구 pronounced ‘Gou’) a limited-edition bottle available at select retailers worldwide while supplies last.

Don Julio 194구 is the first-ever global collaboration from Tequila Don Julio 1942, celebrating and sharing the renowned Mexico product around the world. Entirely designed by Gou, bottle stands as the ultimate statement piece, embodying her signature aesthetic (a blend of high-end fashion and bleeding-edge street style) while pushing the boundaries of artistry and craftsmanship.

It is described as the perfect complement to the ultra-smooth, luxurious taste of Tequila Don Julio 1942, with notes of caramel and oak and a lingering sweet warmth. Peggy Gou’s bespoke illustration on the inner carton adds an intricate surprise to the package.

Don Julio 194구 is a limited edition, launching this week in travel retail

Launching on April 2 in travel retail, this limited time offering will be available across key airports globally, including Dubai Concourse 3, London Heathrow T2 and T5, Barcelona T1, Changi Airport and Cancun T3.

Andrew Cowan, Managing Director of Diageo Global Travel, said, “We’re thrilled to be introducing Don Julio’s first-ever culture LTO to ever discerning global travel consumers who are looking for something special. Peggy’s impeccable sense of style and design, paired with our timeless bottle and award-winning tequila, has sparked a partnership that embodies refinement and cultural influence. We hope her fans around the world enjoy this exclusive bottle.”