Taking loyalty programs to new heights: DFS and China Southern Airlines cement landmark partnership
DFS successfully launches an innovative Member Benefits Exchange Program in collaboration with China Southern Airlines, one of Asia’s largest and most networked airlines
Leading luxury travel retailer DFS Group has partnered with China Southern Airlines (CSA) in a landmark collaboration between a luxury travel retailer and Mainland Chinese airline.
The one-of-a-kind program allows members of DFS’ award winning DFS Circle loyalty program and CSA' frequent flyer program, Sky Pearl Club, to indulge in generous travel shopping rewards while enjoying VIP benefits that make the travel journey seamless from ground to sky.
DFS Circle’s Ambassador, Diamond and Platinum tier members can wait for flights in quiet comfort with access to CSA Mainland China airport lounges provided free of charge or at a preferential rate; members enjoy discounted seat selection and extra baggage allowances to make an already indulgent travel experience even more hassle-free.
After signing up as DFS Circle members, Sky Pearl Club Platinum members will be offered reciprocal access to DFS’ in-store Prestige Lounges, DFS’ exclusive shopping havens for top-tier members. Additionally, Sky Pearl Club members of all tiers simply need to present their CSA boarding passes to access a generous world of DFS Circle shopping privileges: instant rebates, gifts-with-purchase and complimentary services when shopping at select DFS stores globally.
Roger Qiu, Vice President of Partnership and Travel Trade Marketing at DFS Group, commented, “We are embarking on an extraordinary partnership with the airline industry, redefining the luxury travel experience for discerning travelers.
“DFS is committed to providing unparalleled, personalized service to our customers every step of the way. By integrating every aspect of the journey, from flight booking and lounge services, to airport and downtown shopping, we aim to create seamless and opulent retail and travel experiences that add exceptional value to our customers and partners.”
This partnership commences imminently, with all customers invited to join DFS Circle before May 31, 2024 and earn up to 3,500 DFS Circle points. China Southern Airlines X DFS member-exclusive benefits and shopping offers are available at DFS stores in Hong Kong, Macau, Chongqing, Hanoi, Bali, Sydney, Auckland, Queenstown, Los Angeles and San Francisco before June 30, 2024.
