The prestigious House of Suntory Yamazaki range showcases the pinnacle of Japanese whisky craftsmanship, offering a luxurious tasting experience for discerning global travelers
Suntory Global Spirits is set to return to the TFWA World Exhibition & Conference in Cannes this September, marking its first appearance under its new name following a rebrand from Beam Suntory earlier this year. The company will showcase at Stand Beach 14: Beach Village 2 and aboard Yacht Sirocco in the Vieux Port.
This rebranding coincides with the company’s 10-year anniversary of sustained profitable growth since Suntory Holdings acquired Beam Inc. in 2014. The new identity positions Suntory Global Spirits for its next era of leadership and development with travel retail playing a crucial role.
At the Cannes show, the company aims to reconnect with industry partners to discuss its vision for collaborative growth. This vision encompasses new product development backed by engaging activations a focus on operational efficiency and an update on the company’s sustainability and CSR achievements including Proof Positive progress.
Ashish Gandham, Managing Director of Global Travel Retail at Suntory Global Spirits, spearheads the company’s ambitious growth strategy in the travel retail sector
Suntory Global Spirits has a robust innovation pipeline planned for 2025 and beyond across its entire brand portfolio. Key brands highlighted at Cannes will include Bowmore, which recently unveiled a new transformational style and two new boutique whisky collections as well as the House of Suntory.
The company will host the “Suntory Sundowner” event for invited guests on Monday September 30 from 17.30-19.30 aboard its yacht in Cannes.
Global Travel Retail Managing Director Ashish Gandham stated: “This has been another pioneering year for Suntory Global Spirits and travel retail continues to be an important showroom for our iconic global brands. But we have no intention of standing still.”
He added: “We remain hugely ambitious and know that in order to unlock further growth opportunities within the channel we need to find new ways to sharpen our executional excellence.”
Gandham emphasized the company’s commitment to delivering top-tier brand-building and shopper experiences which requires greater responsiveness to changing consumer demands and stronger partnerships with valued customers. He expressed enthusiasm about returning to Cannes to present the next bold steps in travel retail as the company embarks on this new business chapter.
