Dubai International Airport, Concourse D
Rémy Cointreau Global Travel Retail has introduced an addition to its portfolio of spirits with the launch of St-Rémy Signature, the latest creation from the world's leading French Brandy. The unique spirit debuted in Singapore, Dubai, India and Sri Lanka in November 2023, promising to infuse new energy and excitement in the channel.
The introduction of St-Rémy Signature in travel retail is accompanied by two interactive activations at Dubai International Airport, Concourse D and Colombo Airport, Sri Lanka. According to the company, these installations "beckon travelers to embark on a journey of their own making, inviting them to craft their signature drink at home and delve into the intricate nuances that make St-Rémy Signature a truly unparalleled experience."
These spaces are designed to enthral a fresh generation of brandy enthusiasts with personalized experiences, mirroring the sentiment that one's signature is a unique mark that belongs solely to them. The Signature Artisan Bar invites visitors to take part in personalized tastings featuring St-Rémy Signature.
St-Rémy Signature represents the innovative spirit of St-Rémy's Master Blender, Cécile Roudaut. In crafting this blend, Roudaut sought to explore new production processes and aromas while paying homage to St-Rémy's traditions and its historical smooth profile. St-Rémy Signature is the brandy for authentic moments of harmony, perfect for sharing with family and friends, offering a simple way to unwind and enjoy life's pleasures.
Fida Bou Chabke, CEO, Global Travel Retail at Rémy Cointreau said, “We are delighted to introduce these activations at Dubai International Airport and Colombo Airport in Sri Lanka, inviting a new generation of young brandy enthusiasts to immerse themselves in the world of St-Rémy and savour moments of joy with loved ones. With St-Rémy Signature, we aim to kindle travellers’ curiosity, encouraging them to embrace non-conformity and self-expression, mirroring the essence of this unique brandy. The animations extend an invitation to travelling clients to craft their own narrative and create a signature experience. We believe that every traveller has a unique story, and through this showcase, we aim to inspire moments of self-expression and authentic connection with St-Rémy Signature.”
The Signature Artisan Bar invites visitors to take part in personalized tastings featuring St-Rémy Signature
