The brand's luxury bottle is in the shape of a traditional French pot still
Spiritique is setting its sights on the global travel retail channel, with the introduction of its super-premium French single malt whisky brand Cohobé at the TFWA World Exhibition in Cannes. The company is seeking to capitalize on the growing popularity of the fast-growing world whisky category in duty free.
Two Cohobé expressions, Libération and Élévation, will be on display in partnership with Spiritique’s travel retail partner JP Aucher at the JP-GTR stand (Green Village, L60).
Spiritique is a French premium craft spirits company founded in 2018 which owns established brands including Yu Gin, Amaethon Whisky, Bistro Vodka and Noces Royales Cognac Pear Liqueur. The company’s vision is to ‘Refresh the world of spirits’, creating unique brands with a strong focus on bespoke expressive design, great taste and high quality.
With Cohobé, Spiritique’s objective is to explore a new vision for single malt whisky, “with delicate, precise, intense, delightful aromas”, inspired by French luxury codes and infused by the richness of French double distillation, the same process used in creating the Cognac drink.
Fittingly, the name Cohobé is derived from the French word cohober, which in English means ‘to redistill’ and was chosen because of the double distillation process used in its production. The whisky is distilled in traditional French pot stills known as alambics.
Cohobé whisky, which uses the best French barley, is matured using 250 and 350 liter French oak barrels (smaller than traditionally used in whisky maturation, to ensure better contact between the liquid and the wood) and is produced in the Cognac region.
The two expressions offer distinct flavors; both are aged in French oak barrels with different characteristics and produced in small quantities.
Spiritique Commercial Director Olivier Hidier says, “Cohobé is for all spirits lovers who appreciate beauty in design and great taste. Beyond this we believe there are many new consumers across the world who will appreciate this new vision of whisky.
“We also see Cohobé as an attractive whisky brand for women, who are more and more becoming whisky connoisseurs. The distillation process and flavor profiles of the whiskies are quite unique, and we have high expectations of what we can achieve with the brand in airport duty free.
“We are pleased to partner with JP Aucher, who is so well connected and knows the travel retail industry inside out. We’re excited to showcase Cohobé with JP in Cannes.”
JP Aucher adds, “The world whisky category is a very fast-growing one and Cohobé fits so well into that, coming from a country not normally associated with great whisky. What Spiritique have produced with this brand is something outstanding, something that bucks that trend.
“Many whisky consumers buying in airport stores are looking for something unique, something that stands out from the crowd on the whisky walls. Cohobé fits perfectly with that demand with its fantastic appearance, memorable flavours and unique method of production.”
