September 23, 2025

SipWell Brands debuts at TFWA Cannes 2025 with travel retail exclusives

To welcome visitors, SipWell will host a drinks reception from 5:00 PM to 6:30 PM on Monday, Tuesday, and Wednesday evening at the stand

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By

Laura Shirk

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Hine Cognac’s 1975 Vintage Release will launch at the show

SipWell Brands is proud to announce its first-ever appearance at the Tax Free World Association (TFWA) World Exhibition & Conference in Cannes this year. Exhibiting at Stand M44 in the Green Village, SipWell will showcase its curated portfolio of premium and craft spirits, highlighting innovation, heritage, and discovery in the travel retail channel.

SipWell’s lineup at TFWA Cannes will include:

  • Hine
  • Gordon & MacPhail
  • Kilchoman
  • Kavalan
  • Fable Whisky
  • The Lost Explorer
  • El Tequileno
  • Takamaka Rum
  • Isle of Barra Distillers
  • BrewDog Distilling Co.
  • Still G.I.N.
  • Isle of Harris Distillers

At the show SipWell Brands will be showcasing product exclusives, including Benromach’s 11-Year-Old Global Travel Retail expression, Isle of Harris Tidal Strength Gin and Hearach Croft Strength Single Malt Whisky. There will also be a rare highlight for discerning buyers and collectors with the launch of Hine Cognac’s 1975 Vintage Release.

"Exhibiting at TFWA Cannes for the first time is a milestone we’ve worked toward since founding SipWell five years ago," says Andrew Torrance, Director of SipWell Brands. "Despite the immense challenges travel retail has faced during this period, from the impact of COVID to ongoing geo-political and global conflicts, the growth of our business and the resilience of the channel has been remarkable. We’re delighted to share this moment with our brand partners and global customers."

To welcome visitors, SipWell will also host a drinks reception from 5:00 PM to 6:30 PM on Monday, Tuesday, and Wednesday evening at the stand. Guests are invited to meet brand representatives, discover the stories behind the spirits, and enjoy tastings of the premium portfolio. Guests will also be able to enjoy a selection of chilled ready-to-drink offerings from its brand partners.

Calum Lawrie, Director of SipWell Brands, adds, "Our stand has been designed to be welcoming and engaging. Customers are warmly invited to join us, meet the brand representatives, and sample the exceptional range of premium spirits on display."

For those wishing to book meetings in advance, please contact:

andrew@sipwellbrands.com
calum@sipwellbrands.com

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