Showcasing Ascot partnership: Silent Pool Gin celebrates successful Heathrow T2 activation
A June activation at Heathrow was part of a wider travel retail campaign that also included a similar event in May at London Gatwick North
Silent Pool Gin has hailed the success of a London Heathrow Terminal 2 activation, showcasing its new three-year partnership as the official gin of Ascot and Royal Ascot.
Timed to coincide with the prestigious Royal Ascot event, the eye-catching activation introduced travelers to the elegance and craftsmanship of Silent Pool Gin – an ultra-premium spirit handcrafted in the Surrey Hills, UK.
Travelers were invited to sample the award-winning gin through on-stand tastings, with the opportunity to enter an exclusive competition upon purchase.
To participate, customers scanned a QR code and uploaded their purchase receipt for a chance to win a luxury fine dining experience during the Ascot Food and Wine Racing Weekend on September 5 or 6, 2025, with the opportunity to see the Silent Pool Gin Cup race.
Designed to put this quintessentially British brand firmly front of mind for international travelers, the June activation at Heathrow is part of a wider travel retail campaign that also included a similar event in May at London Gatwick North, offering travelers a chance to win a fine dining experience during Royal Ascot week.
The Heathrow and Gatwick campaigns reinforce Silent Pool Gin’s commitment to bringing this prestigious brand partnership to life in the airport retail environment.
As Official Supplier of Ascot and Royal Ascot, Silent Pool Gin is now served year-round at the venue, including from a permanent bar in the Grandstand and across multiple bars during Royal Ascot. The gin also features in the Royal Ascot Blush, the venue’s signature cocktail.
Ian McCulloch, Founder of Silent Pool Gin, said, “Activations like these are vital to building brand awareness in a premium and engaging way. Our new partnership with Ascot is a perfect expression of British elegance and craftsmanship, and we’re proud to bring that spirit directly to travelers at Heathrow and Gatwick. Travel retail offers us a unique opportunity to create powerful connections between what’s happening in the world outside and the journey that begins at the airport.”
