​Shiseido Travel Retail returns to TFWA Cannes with the goal to reconnect with travelers

Shiseido Travel Retail is inspiring people to rediscover beauty in travel with its return to the TFWA World Exhibition & Conference in Cannes. As travel continues to rebound around the world, Japan – where Shiseido headquarters are based – welcomed its highest number of arrivals since the pandemic in July with 2.32 million tourists. Building on this momentum, Shiseido Travel Retail plans to bring the concept of Kaze (wind) to Cannes with an authentic showcase of Japanese beauty, heritage, aesthetics, and Omotenashi, anchored by a diverse portfolio of prestige skincare, makeup and fragrance brands.

Philippe Lesné, President & CEO, Shiseido Travel Retail, said, “The return of travel brings an opportunity to reconnect with travelers in new ways as they seek more meaningful experiences. This is a year of recalibration, as we reimagine how we engage them to see the beauty in travel again through our brands – the life force of our business. Our presence at the TFWA World Exhibition & Conference reflects our belief in the future of travel retail. We hope to strengthen our collaboration with key partners to bring new growth to our businesses and unique value to travelers worldwide.”

Inspired by nature, Shiseido Travel Retail brings to Cannes the concept of Kaze (wind), which represents the blessings of nature, constant evolution and new opportunities.

Shiseido Travel Retail is here for the long game and views the changing priorities and habits of today’s travelers as a vital opportunity to relearn a new world of travel retail. The company’s vision is to create unique value for travelers, who remain at the heart of the business. It aims to achieve this through tailored brand offerings, led by core brands – SHISEIDO, Clé de Peau Beauté and NARS – and creating exceptional and exclusive retail experiences in collaboration with key retailer partners. It is also strengthening its capabilities through digital acceleration to build a seamless online-to-offline (O2O) consumer journey and enhanced operational efficiency.

As Shiseido Travel Retail builds a stronger foundation for 2024 and beyond, it remains positive about the renewed prospects of travel retail. In Asia Pacific, Hainan – one of the top domestic travel destinations for Chinese travelers – will be boosted as a Free Trade Port by 2025. In Japan, the travel retail business has exceeded expectations with the return of Asian travelers, while EMEA and the Americas continue to see dynamic growth with the travel recovery in the west. The eventual return of Chinese travelers outside of China will further spur this momentum, and it is making strategic investments to catch the tailwinds for growth.

In Cannes, the theme of Kaze and nature will be brought to life at the minimalist and elegant Shiseido booth, with an emphasis on originality, storytelling, and emotional expression. Using traditional Japanese layering techniques to create depth, the striking window designs feature camellia petals floating in the breeze against a forested landscape. The modern interior incorporates wavelike shapes that evoke the movement of wind through the open and inviting booth layout, which offers an unobstructed view of all the brand displays.

The showcase will feature 11 brands from Shiseido Travel Retail’s prestige portfolio, including SHISEIDO, Clé de Peau Beauté, IPSA, THE GINZA, Drunk Elephant, BAUM, NARS, ISSEY MIYAKE, narciso rodriguez, and Serge Lutens. New to this year’s line-up is Paris-based Zadig & Voltaire, with a selection of fashion-forward fragrances. With a global beauty showcase that fuses art and science, Shiseido Travel Retail aims to continuously engage travelers by creating experiences that move, inspire and connect them on their journeys.

Shiseido Sightseeing Japanese Beauty WeChat Mini Program

#MyKando: Sharing Moments of Kandō

With the return of travelers to Japan, Shiseido Company, Limited has launched ‘Sightseeing Japanese Beauty’ in August this year – a new digital platform to promote the beauty of Japan and Japanese culture to travelers. Supported by the Japan National Tourism Organization (JNTO), the WeChat mini program aims to rekindle interest in Japan as a travel destination by showcasing uniquely Japanese experiences, attractions and products.

As travel resumes, Shiseido Travel Retail recognizes that authentic moments of Kandō, a Japanese expression that is defined as being deeply moved emotionally – are more precious than ever. To mark its return to Cannes, Shiseido Travel Retail is launching #MyKando, a social-first initiative to inspire people to celebrate the heartfelt moments of awe as they rediscover beauty in travel. From returning to beloved places, to treading on new paths, and finding wonder in every travel journey, Shiseido Travel Retail invites the travel retail industry to share their moments of Kandō as they explore the world again.

Shiseido Travel Retail will exhibit at the TFWA World Exhibition in Riviera Village RJ5.