Global wellbeing brand Rituals Cosmetics has announced the publication of its Sustainability Report for the year 2022. As a B Corp certified company since January 2022, Rituals Cosmetics remains committed to creating positive, social and environmental impact through its operations and initiatives.
Rituals continues to make significant strides towards achieving its goal to be Net-Zero by 2050. This Net-Zero commitment consists of four elements: ingredients, packaging, operations and climate compensation. The company recognizes the urgency of addressing climate change and aims to be part of the solution by implementing sustainable practices across its value chain.
In alignment with this commitment, Rituals has reported that, as part of its Buy 1 refill = Grow 1 tree initiative, it has successfully planted, protected, and restored five million trees in India, Kenya, and Colombia. This initiative not only helps combat deforestation but also contributes to local communities and biodiversity conservation.
Another notable achievement highlighted in the Sustainability Report is that 80% of Rituals Cosmetics' in-scope personal care formulas now contain at least 90% natural origin ingredients. By prioritizing natural and sustainably sourced ingredients, Rituals aims to reduce its environmental footprint and promote the use of products that are gentle to both consumers and the planet.
Additionally, next to the financial contribution, Rituals continued to expand its collaboration with Tiny Miracles. The co-designed Rituals bags made by women working with Tiny Miracles in India continue to be a big success. This year Rituals sold 40,000 pieces and gave away 739,240 as a gift with purchase, generating significant income for hundreds of women in India. This initiative exemplifies Rituals' commitment to empowering communities and fostering positive social change.
"Our path to sustainable wellbeing is rooted in a holistic approach that addresses the interconnectedness of people and the planet," said Raymond Cloosterman, Founder and CEO at Rituals Cosmetics. "We are proud of the progress we have made thus far and remain dedicated to continuously improving our sustainability practices to create a positive impact in the world."
The full Sustainability Report 2022 can be found on the company's website. By being transparent about its sustainability efforts, Rituals aims to foster accountability and inspire others to join the journey towards a more sustainable future.
