Ritter Sport Mini Rainbow Crunchies Tower
German chocolate brand Ritter Sport has announced the global launch of a new travel retail exclusive product exclusive to Dufry: Mini Rainbow Crunchies Tower 250-gram Limited Edition.
The Mini Rainbows Crunchies Tower features 15 mini Ritter Sport bars with colorful chocolate buttons in whole milk and white chocolate. This limited edition will rollout across Dufry stores this summer and early fall.
In addition to quality and taste, Ritter Sport is paying special attention to the use of natural and sustainable ingredients by utilizing fruit and plant extracts for coloring and forgoing the use of glossing agents, as these usually contain beeswax or carnauba wax. As with all Ritter Sport products, the cocoa comes from 100% certified sustainable sources.
Jan Bessel, Ritter Sport’s International Key Account Manager Global Travel Retail, said, “We are currently pushing limited editions in travel retail to underline our chocolate expertise and emphasize Ritter Sport’s innovative DNA. Limited editions and exclusive products are the perfect way to trigger additional buying impulses amongst consumers. Whether for sharing, giving away or self-indulging, the new mini Rainbow Crunchies Tower will be a valuable addition to the Dufry confectionery assortment. It was great to partner with Dufry on this exclusive article.”
Bruno Stäuble, Global Category Manager Confectionery at Dufry, added, “Offering Dufry exclusives is an increasingly important element of our company philosophy and this is as true of confectionery as it is of other sectors. Ritter Sport is a well established brand within the Dufry portfolio and we are pleased to be working with them on this collaboration.”
