An installation showcasing Rémy Martin CLUB Exception
Rémy Cointreau Global Travel Retail has introduced a new addition to the House of Rémy Martin with the launch of Rémy Martin CLUB Exception, an extension of the brand's permanent collection, available exclusively for traveling clients.
According to the company, this rare cognac, elevated by the inclusion of exceptional eaux-de-vie from Grande Champagne and Petite Champagne, was first unveiled in Paris and Hong Kong in April.
The launch of CLUB Exception was accompanied by the reveal of interactive activations at Charles de Gaulle and Hong Kong International Airport. These eye-catching installations entice shoppers to engage their senses and explore the intricate details that make Rémy Martin CLUB Exception truly extraordinary.
A kaleidoscopic podium and multi-dimensional shelving command travelers’ attention, while an interactive tasting experience immerses clients in a new world of flavor discovery. Featuring a carefully crafted pairing to elevate the unique notes of this extraordinary Cognac Fine Champagne, the showcase offers a curated selection of tasting items. Freshly shelled walnuts highlight the complex, yet balanced, blend of distinctive flavors of spices, fruits and nuts. While soft nougat enhances the remarkably long finish, leaving a delightful lingering taste. Lastly, dried apricots accentuate the fruity notes, while offering a welcomed palate cleanser. Each element has been chosen with precision to reveal diverse sensory layers, allowing clients to embark on an exploration of a multitude of flavors.
Ian McLernon, Chief Executive Officer – EMEA, APAC and Global Travel Retail, Rémy Cointreau, said, "We are thrilled to introduce Rémy Martin CLUB Exception, an extraordinary and rare addition to our esteemed collection of fine cognacs exclusively in travel retail. Crafted with meticulous care, this unique offering is a testament to our ongoing commitment to providing unparalleled cognac experiences as we aspire to create exceptional journeys for every traveling client. We thank our retail partners across the world for their continued collaboration, and look forward to accompanying clients on Rémy Martin CLUB Exception’s journey of refined taste, indulgence and exquisite elegance.”
The first expansion phase of this rare cognac will reach strategic locations across the globe, building upon Paris and Hong Kong to captivate clients at selected travel retailers worldwide. This global rollout underlines the unwavering commitment of Rémy Martin to share their exquisite offerings with cognac enthusiasts and traveling clients worldwide. Rémy Martin CLUB Exception is available at the recommended retail price of €150 (US$162).
Cellar Master Baptiste Loiseau has taken the iconic Rémy Martin CLUB blend to a higher realm and turned it into an exception: a special blend elevated by the addition of exceptional eaux-de-vie from Grande Champagne and Petite Champagne in the heart of the Cognac region.
“I wanted to pay homage to the iconic Rémy Martin CLUB blend by creating an elevated version. Enriched with treasures from our cellars, it reveals new facets with enhanced intensity and roundness. If I had to describe Rémy Martin CLUB Exception in one word, I would say 'exceptional,'" said Loiseau.
This exceptional creation boasts new harmonies, new contrasts and new combinations that burst into the light: a diverse array of aromas and flavors that unravel with mouthwatering suspense. The first sip brings notes of hazelnuts and gives way to rich dried fig and apricots, sweet vanilla and winter spices, followed by the warmth of toasted almonds, oranges and roasted coffee. This multifaceted, deeply intense Cognac Fine Champagne pushes sensorial boundaries, offering a smooth, velvety texture and a lingering finish.
Rémy Martin CLUB Exception is presented in a jet-black bottle with eight sides and a matching black premium gift box. Shimmering gold lettering and a diamond-shaped plaque featuring the Centaur, paying tribute to the original CLUB blend and the origins of Rémy Martin Cognac Fine Champagne, and a dedicated multi-colored label design hints at the aromatic starburst of sensations waiting to be discovered inside.
