Quintessential Brands partners with popular Netflix series 'Emily in Paris' in RTD cocktail launch

'Pick up one today': The Kir Royale RTD cocktail Chamčre features in eye-catching marketing with Emily in Paris

Quintessential Brands has announced the launch of its premium Kir Royale RTD cocktail Chamčre, in collaboration with Paramount and MTV Entertainment Studios, the producers of the hit Netflix series, 'Emily in Paris'.

Created by executive producer Darren Star ('Younger', 'Sex and the City', 'Beverly Hills 90210'), Emily in Paris centers on Emily, an ambitious young marketing executive from Chicago, who unexpectedly lands her dream job in Paris. Her new life is filled with intoxicating adventures and surprising challenges as she juggles work, friendships, and romance.

During Season 3 of 'Emily in Paris', Emily tasted and loved the French cocktail Kir Royale and pitched it as an RTD to her agency clients. Consumers picked up on the idea of a ready-to-drink version of the French cocktail and the Kir Royale became one of the most searched for cocktails online, with consumers suggesting this could be the new Spritz, becoming an overnight viral sensation.

The Chamčre RTD look is said to perfectly encapsulate the 'Emily in Paris' aesthetic

Now, Quintessential Brands has brought the Chamčre RTD to life with a sophisticated packaging design said to perfectly encapsulate the 'Emily in Paris' aesthetic. The new Chamčre ready-to-drink cocktail is 10.5% ABV and is available in three SKUs. The 250ml can and the 20cl and 75cl bottles feature the words ‘Kir Royal’ which is the French spelling of Kir Royale. The packaging was developed in collaboration with Paramount and Sunhouse Creative agency.

According to Quintessential Brands, Chamčre is tapping into the growing trend for premium ready-to-drink cocktails and is rolling out to global travel retail and domestic markets in the UK, Europe, US and Australia.

Chamčre’s launch will be supported by a full marketing campaign by Quintessential Brands.