Qatar Duty Free and MAC have partnered to celebrate National Lipstick Day on July 29 - creating a eye-catching activation (pictured above) which ends August 6.
This special day is dedicated to one of the most iconic makeup products of all time and the product that made MAC famous. With hundreds of shades across seven finishes, MAC has its customers' lips covered this MAC National Lipstick Day.
“MAC National Lipstick Day is the one day we have to celebrate every lipstick we’ve ever had that has made us feel powerful and special,” says Rick Whotte, Senior Vice President/General Manager, MAC Cosmetics, Travel Retail Worldwide. “We are so thrilled to be partnering with Qatar Duty Free to bring MAC Cosmetics’ iconic lipsticks to life with our famously fun retail animations and look forward to travelers discovering the perfect shade with MAC.”
“QDF is thrilled to announce a groundbreaking partnership with MAC Cosmetics, bringing together our shared passion for beauty and innovation. On this special Lipstick Day, MAC and QDF are running a unique campaign taking over the airport, creating an extraordinary experience that will leave travelers in awe. An unforgettable celebration of color, style, and creativity,” says Thabet Musleh, Senior Vice President, Qatar Duty Free
Together, MAC and QDF have brought an immersive experience to those traveling through Hamad International Airport, Doha during a 10-day event. The full airport takeover is showcasing a captivating visual on over 800 screens throughout the airport. Travelers have been immersed in the world of MAC, ensuring they don’t miss out on one-of-a-kind live demos, expert consultations, and the opportunities for guests to personalize their lipstick purchases.Social Media influencers from the beauty and luxury sector have been invited to experience and share this extraordinary event at an airport with their followers.
MAC Artists were on hand to help consumers find their perfect shade of MAC Lipstick, and guests were invited to dance along to the DJ while trying their luck at the MAC Lipstick Ring Toss to win exclusive prizes.
During the event, guests are receiving a free full-size lipstick with every MAC purchase.
