Proximo Spirits to launch 1800 Tequila Triple Cask TREX in Cannes

1800® Tequila, the world’s most awarded tequila family, has announced the launch of its first-ever Triple Cask Añejo expression, created exclusively for global travel retail and set to be revealed during the TFWA World Exhibition in Cannes.

Building on over two centuries of pioneering innovation, the new Triple Cask series, is designed for “discerning tequila drinkers who seek extraordinary spirits that fuse tradition with modern craft”.

Envisioned by Founder Juan Francisco Beckmann, the new 1800® Triple Cask Añejo reflects his belief that tequila could be elevated to the same stature as the world’s finest whiskies and cognacs. Today, his son Juan Domingo Beckmann carries forward that pioneering spirit, introducing this new expression as a tribute to his father’s bold vision.

The new aged 1800® Tequila expression showcases the brand’s dedication to craftsmanship, combining hand-harvested agave from mineral-rich volcanic soils in Jalisco with barrels sourced from some of the world’s most iconic regions.

The 1800® Triple Cask Añejo is aged in French oak, American oak, and Cabernet Sauvignon wine casks. This innovative maturation process delivers a distinctive profile:

• Appearance: A bright copper liquid with golden hues and a creamy body.

• Nose: Complex aromas of wood and caramel, balanced with cherry and plum.

• Palate: Harmonious cooked agave sweetness, lifted with honey and spice.

• Signature Serve: Best enjoyed neat or on the rocks.

Premium positioning

As a long-standing pioneer of ageing in tequila 1800® Tequila is positioned to shape the future of the category and set new standards of excellence.

Exclusively available through the global travel retail channel, the 1800® Triple Cask Añejo is launched as a bold travel retail exclusive, appealing to travelers seeking something rare and collectible.

With ultra-premium tequilas projected to grow at 6% CAGR over the next five years (source: IWSR), the launch supports the brand’s continued leadership as the #3 tequila in global travel retail by volume, reinforcing its role in driving premiumization in the category.

Roy Summers, Head of GTR, Proximo Spirits, said, “Premiumization is reshaping spirits in travel retail, and 1800® Tequila is at the forefront of this movement. The new Triple Cask expression embodies sophistication and innovation, offering travelers a unique, ultra-premium spirit. This launch strengthens our category leadership and unlocks growth opportunities by elevating tequila in the world’s top airports.

“We have big ambitions for 1800® Tequila in the travel retail channel. We know there is an appetite for GTR exclusive products that deliver quality and authenticity, and the new 1800® Triple Cask Añejo really hits the mark for its luxury appeal. We plan to roll it out across all global regions including UK, Mexico, Europe, Asia and Middle East in 2026.”