A first in travel retail in Korea: Prada Beauty pops up at Incheon International Airport Terminal 2
Prada Beauty has collaborated with Shinsegae Duty Free to present the first Prada Beauty pop-up in travel retail in Korea.
The pop-up marked the first ever reveal of Prada Beauty’s highly anticipated makeup and skincare collection and will run for two months at Incheon International Airport Terminal 2 until August 25.
In Prada’s signature green, the pop-up showcases Prada Beauty’s black and white checkered flooring as well as its distinctive triangle logo. It offers travelers an exclusive first-hand look at Prada Beauty, inviting them to explore the curated collections of Prada Color and Prada Skin.
The pop-up highlights Prada Beauty’s highly anticipated makeup and skincare collection
Reimagining existing definitions and expectations, Prada Skin and Color proposes a free-thinking, avant-garde vision of beauty activated by tech and creativity. Skin and Color are redefined through their intention, characterization, and expression to open new perspectives and possibilities of self-reinvention that is timeless, yet always evolving.
The pop-up also features the brand’s signature fragrances such as Prada Paradoxe and the Les Infusions collections.
In addition to the pop-up, Prada Beauty is now also available on Shinsegae Duty Free Online. Prada Beauty will be making its official debut in Korea in August, where consumers can look forward to experiencing the full collections in-store.
