Piper-Heidsieck’s launches Code Rouge Edition Champagne in Asian and European airports

Champagne house Piper-Heidsieck has launched its Code Rouge Edition, a limited-edition gift set designed to turn heads and turn up the celebration.

Encased in a sleek, sculptural red-and-gold package inspired by a vintage fire extinguisher, Code Rouge is described as “joy served with panache”. Its eye-catching case design comes emblazoned with a bold invitation: “In case of Champagne emergency, break open case”.

Inside awaits a bottle of Piper-Heidsieck Cuvée Brut, the House’s signature vibrant Champagne which has quicky become a distinctive gifting option for travelers.

Airport duty free stores are playing a central role in the evolution of the Code Rouge Edition. Since its launch, Piper-Heidsieck has deployed the concept through high-impact activations in major international hubs, using airport environment as a stage to fully express the edition’s visual power and narrative. Recent activations in London Heathrow and Gatwick, Brussels and Amsterdam have showcased bold merchandising, designed to maximize visibility and drive engagement in-store.

The Code Rouge Edition was introduced at Singapore Changi airport recently, marking a significant step in its international expansion. Recognized as one of the world’s most influential travel retail platforms, Changi provides a powerful showcase for Piper-Heidsieck’s creative vision, allowing the brand to connect with a highly international and design-sensitive audience.

“With Code Rouge Edition, you’re not just giving Champagne, you’re giving a spark, a smile and a reason to celebrate,” said Cécile Vangelisti, Piper-Heidsieck Global Travel Retail Director. “As a value-added pack, it’s a showstopper on the shelf and a scene-stealer at any gathering. When the moment calls for celebration, go rouge.”