MARTELL L'Or Reserve du Château
Maison Martell and Pernod Ricard Global Travel Retail have announced the release of two limited edition cognacs, L’Or de Jean Martell Réserve du Château Chanteloup and L’Or de Jean Martell – Assemblage du Dragon. Both liquids are launching with a limited number of bottles globally, and a select number available in key travel retail hubs.
L’Or de Jean Martell Réserve du Château Chanteloup is a true embodiment of opulence and heritage. Released as a rare edition with only 1,000 individually numbered decanters available, the new edition marks the commencement of a series that sees yearly releases and partnerships with different prestigious French châteaux where the final aging process takes place. Maison Martell has collaborated with Baccarat, one of France’s most revered manufacturers of fine crystal to create a decanter of exquisite excellence. The sleek lines evoke a single, pure drop of cognac, perfectly complimenting the richness and refinement of the blend within.
L'Or de Jean Martell Réserve du Château blends more than 1,400 eaux-de-vie from the four finest terroirs in the Cognac region. As part of the aging process, the liquid is aged after blending in barrels of 300-year-old oak, first in a historic cellar in Cognac, followed by a chosen château, celebrating the French Art de Vivre. For this first edition, the aging has been completed at the Château de Chanteloup, the historic home of the Martell family. The liquid makes for an extraordinary sensory journey from start to finish. Cognac fans can expect notes of iris, wild carnation, and honeysuckle; all merging into sweet, rich aromas of red and black fruit – notably cherry and blackcurrant heightened by a hint of spice.
L'Or de Jean Martell – Assemblage du Dragon forms part of the yearly Zodiac Edition releases from Maison Martell. Designed in celebration of Chinese New Year specifically for 2024’s Year of the Dragon, the bottle is a beautiful Baccarat decanter sporting a neck embellished with 19-carat gold and crowned by a crystal stopper, in a representation of a dragon’s head. The flamboyant design follows all the way through to the beautifully crafted box, with red metal doors embossed with a pattern suggesting dragon’s skin – ideal to celebrate this coming Lunar New Year.
The delicious and perfectly balanced liquid of more than 1,400 eaux-de-vie has also been enriched with a selection of eaux-de-vie from previous Years of the Dragon, expertly blended to combine the intensity and elegance of the original cognac, evoking the controlled and benevolent power associated with the dragon. The the liquid leaves flavors of berries paired with soft spices and noble wood – Chinese cinnamon, Sichuan pepper, cedar, and sandalwood, bringing warmth to the palette.
MARTELL Zodiac Edition Dragon Giftbox
Liya Zhang, Vice President Marketing, Pernod Ricard Global Travel Retail, says, "Martell is further accelerating its ambitions in the ultra-prestige segment with the launch of L’Or de Jean Martell Réserve du Château Chanteloup and L’Or de Jean Martell Assemblage du Dragon. We see the new editions as a testament to the brand’s commitment to quality and craftsmanship, reflecting our mission to elevate premium offerings in travel retail locations. We know that exclusive and rare Cognacs are highly sought after by collectors and connoisseurs in travel retail, so we are thrilled to be able to offer not one, but two rare Martell expressions for global travellers in 2024.”
Both presented in an enclosed box, the elixirs will be available from 2024 in selected travel retail locations including Hainan, Shanghai, Taiwan, Singapore, Hong Kong, Paris airports and more.
