Pernod Ricard and DFS launch Rabbit Hole Kentucky Straight Bourbon Whisky range at JFK
The Rabbit Hole pop-up activation with a tasting bar is open to travelers until July 12
Pernod Ricard Global Travel Retail (PRGTR) has unveiled a collaboration with DFS at JFK International Airport Terminal 4 to launch Rabbit Hole’s Kentucky Straight Bourbon Whiskey range for traveling shoppers in global travel retail for the first time.
The GTR launch consists of four of Rabbit Hole’s stand-out bottlings, each of which is crafted with unique, malted grains and aged in toasted and charred barrels prepared over natural wood fires that add aroma, flavor, and complexity. The American whiskies in the Rabbit Hole range include Boxergrail (Sour Mash Rye), Cavehill (Four Grain Triple Malt), Heigold (High Rye Double Malt) and Dareringer (Finished in Pedro Ximinez Sherry Casks).
To coincide with the launch, PRGTR and Rabbit Hole opened a tasting bar at JFK's Terminal 4 to offer shoppers and whisky lovers the chance to sample and learn more about the one-of-a-kind bourbons.
Greg Ford, General Manager of the Americas at Pernod Ricard Global Travel Retail said, “We’re thrilled to have partnered with DFS and JFK International Airport to launch Rabbit Hole Whiskey in global travel retail for the first time. The launch and consumer activation at JFK enable us to continue to fuel the demand from consumers for North American whiskies and is just the beginning of our exciting plans for Rabbit Hole globally.”
Christophe Marque, DFS Group President Merchandising added, “We are immensely honored and proud to be the first travel retailer in the world to launch Rabbit Hole in collaboration with Pernod Ricard. This milestone signifies our collective commitment to providing exclusive experiences for our discerning customers as we embark on an exciting journey to introduce them to the exceptional world of Rabbit Hole’s impressive range of American Whiskey starting at the John F. Kennedy International Airport Terminal 4. Cheers to a successful partnership and looking forward to showcasing Rabbit Hole in more DFS locations around the world.”
Travelers can visit the Rabbit Hole pop-up activation at Terminal 4 in JFK International Airport until July 12.
