Penfolds showcases global wine portfolio at TFWA Cannes 2025

Penfolds returned to the TFWA World Exhibition and Conference this year with a showcase that embodied the brand’s evolution as a global luxury icon. At the heart of the experience that took place aboard its 36-meter yacht, Preference 19, was a selection of Penfolds fine wines, from Australia, the United States, France and China, each reflecting its unique country of origin terroir and consistent and distinctive Penfolds House Style.

Penfolds partners and selected guests explored wines from each country of origin, including: Bin 389 Cabernet Sauvignon Shiraz (Australia), Bin 600 Cabernet Shiraz (USA), FWT 585 Cabernet Sauvignon Merlot Petit Verdot (France), and CWT 521 Cabernet Sauvignon Marselan (China). Each wine displays an expression of Penfolds House Style, embodying balance, structure, and longevity, proving that excellence in winemaking transcends borders.

Michael Jackson, Global Director, Global Travel, Penfolds, said, “TFWA Cannes is an opportunity for Penfolds to celebrate our continued evolution as a global winemaker and share what’s next. In global travel, we see opportunity to engage consumers through gifting and celebration, brought to life by distinctive releases like our limited-edition gift boxes and wine glass charms. Designed around storytelling, personalization, and gifting, the TFWA Cannes yacht experience invited guests to explore how Penfolds brings its world to life beyond the bottle.”

Presented alongside Penfolds wines at the event were a selection of upcoming limited-edition gifting, global travel exclusive and luxury lifestyle extension programs, each reflecting Penfolds commitment to world-class gifting and craftsmanship. These programs include:

From Penfolds to the World Collection: Penfolds holiday collection reimagined through the lens of a modern postal service. With nostalgic touches and tactile details such as stamped envelopes and sleek shipping container gift boxes. This theme reflects the journey of Penfolds wines around the world.

Penfolds Lunar New Year Horse Collection: A celebration of The Year of the Horse explored through the intricate art of paper cutting across a suite of exquisitely designed gift boxes and lifestyle pieces. Led by Penfolds flagship Grange and featuring Bin 707, St Henri, Bin 389 and FWT 585, the collection embodies the horse zodiac – a symbol of strength, speed and perseverance.

Penfolds City Explorer Packs: A global travel exclusive that celebrates Penfolds global reach through collectable packaging linked to key destinations such as Sydney, Hong Kong, and Singapore. The designs capture the Penfolds spirit of exploration and discovery.

Penfolds Grange Leather Carrier: Introduced to mark the 75th anniversary of Grange (calendar 2026), this handcrafted leather case is reflects Penfolds pursuit of craftsmanship and the legacy of Grange.

Penfolds Wine Glass Charms: Penfolds Wine Glass Charms continue to highlight Penfolds growing lifestyle accessory portfolio. These collectible keepsakes elevate the ritual of enjoying Penfolds, turning each glass into a personal celebration.