Olaplex launches shipboard partnership with Starboard Cruise Services

Olaplex's full haircare range is currently shoppable on 19 ships, with more set to onboard the brand as part of Starboard’s self-care retail offer

Prestige hair brand Olaplex is making its cruise debut with exclusive retail partner, Starboard Cruise Services, an LVMH Moët Hennessy Louis Vuitton company and retail curator at sea. The haircare brand will offer a premium shopping experience with an enhanced selection of haircare assortments only available aboard select ships in Starboard’s portfolio of world-class cruise line partners.

For more than 65 years, Starboard has led the cruise retail industry, committed to curating extraordinary products and experiences for cruisers. The global retailer boasts over 750 onboard brands featured on more than 106 cruise ships through15 prominent worldwide cruise lines.

“We are delighted to announce that we are partnering with Starboard," said JuE Wong, Olaplex CEO. "This alliance will combine our passion for innovative science in haircare made for all, with Starboard's commitment to providing unparalleled experiences to their guests. Together, we aim to elevate onboard retail, pampering passengers with a new level of luxury haircare. We look forward to embarking on this journey and redefining beauty for the cruise industry.”

The full Olaplex haircare range, including the iconic Olaplex N^o.3 Hair Perfector, is currently shoppable on 19 ships with more set to onboard the brand as part of Starboard’s self-care retail offer.

“We are thrilled to join forces with Olaplex to introduce an exceptional onboard shopping experience across our cruise partner’s fleets," said Lisa Bauer, Starboard Cruise Services President and CEO. "As the leading authority in bond-building haircare, Olaplex perfectly complements our vision of offering exclusive and renowned products to discerning guests. Through this new partnership, we look forward to introducing guests to a new level of self-care, making their cruise vacation that much more memorable and enjoyable.”

Below is a snapshot of the product lineup that guests can expect onboard:

No.0 Intensive Bond Building Treatment $30
No.3 Hair Perfector™ $30
No.4 Bond Maintenance® Shampoo $30
No.4 Bond Maintenance® Shampoo (travel size) $15
No.4C Bond Maintenance® Clarifying Shampoo $30
No.4P Blonde Enhancer™ Toning Shampoo $30
No.5 Bond Maintenance® Conditioner $30
No.5 Bond Maintenance® Conditioner (travel size) $15
No.6 Bond Smoother® $30
No.7 Bonding Oil™ $30
No.8 Bond Intense Moisture Mask $30
No.9 Bond Protector Nourishing Hair Serum $30