The Group aims to achieve a further 20% reduction in the use of plastic for its packaging and 100% traceable ingredients by 2025
From its beginning over 30 years ago, Aliza Jabès the Founder and now President of NUXE Group (Nuxe), has been determined to pursue an eco-design product approach, from formulation to packaging, to distribution, to ensuring consumer safety and to protecting the environment.
The history of its product development is characterized by significant progress in the Group's mission to achieve the highest standards of sustainability and environmental protection across all areas of social responsibility. Today, Nuxe, is the N°1 laboratory of natural origin skincare in French pharmacies.
Over the next five years, it will continue its journey toward optimum sustainability in packaging, naturalness of formulas, the three Rs of Recycle, Reduce, Reuse, the sustainable management of supply chains and the preservation of biodiversity.
As an initial milestone, Nuxe aims to achieve a further 20% reduction in the use of plastic for its packaging, 100% traceable ingredients (in terms of bio-diversity protection) and the capability to genetically trace 85% of its plant actives in 2025. To ensure the preservation of biodiversity across 100% of its plant assets be genetically traced, Nuxe is working with DNA Gensee.
Beyond this, its next milestone is set for 2030. When it comes to naturalness of formulas, Nuxe aims to achieve more than 95% of ingredients of natural origin across 100% of its formulas and 100% recyclable packaging. Plus, in line with the development of sustainable supply chains for its ingredients, Nuxe plans for 100% of its botanical oils and 50% of its active ingredients to come from sustainable sources.
Nuxe is also on its way to B Corp certification from B Lab, a non-profit organization founded in 2006. This is an extremely demanding certification granted to for-profit companies that meet B Lab’s high societal and environmental governance and public transparency requirements. It consists of evaluating the impact of the company’s activity according to standards based on five pillars one of which is the environment. Among other measurements, to be certified a company must achieve a score of at least 80 on B Lab’s Impact Assessment, which measures social and environmental performance, and pass its risk review.
Fabienne Bravard, General Manager, Nuxe International
“For NUXE, committing to B Corp means embarking on a path of positive transformation which is demanding, exhilarating and more essential than ever to meet environmental challenges of our time. Recent examples of our commitment to deliver against our sustainability targets are the Merveillance LIFT care products launched last year, where the quantity of plastic in the packaging was reduced by 35% and the cardboard by 22%, Super Serum (10), our universal age-defying concentrate with a unique vegan-compliant formula and made with 95% natural origin ingredients and the SPF products in our NUXE 2023 Sun Collection which have been formulated to respect marine life with product formulas that have tested non-toxic for the marine eco-system. Animal welfare has also always been one of our concerns. With the one exception of our Rêve de Miel range because of its natural honey ingredient, all of our other NUXE products are vegetarian, that is, they contain no animal ingredients and 90% are also vegan, formulated without ingredients or derivatives of animal origin” says Fabienne Bravard, General Manager, Nuxe International.
