April 6, 2023

Nestlé returns to Hainan Expo with latest TR exclusives

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GTR Magazine Editor

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The company plans to highlight key travel retail brands KitKat, Nescafé and Nestlé Swiss

Nestlé International Travel Retail (NITR) has announced that it will be participating at the China International Consumer Product Expo, being held at the Hainan International Convention and Exhibition Center in Haikou from April 11 to 15.

As part of the Nestlé stand at the expo, NITR will have a dedicated wallbay to highlight key travel retail brands KitKat, Nescafé and Nestlé Swiss.

At the expo, Nestlé plans to increase awareness about its duty free range available in the China Duty Free zone while reinforcing its ambition of driving food to become the #1 most shopped category in travel retail. Visitors to the stand will be able to check out the most recent additions to the Nestlé portfolio including all four flavors of the KitKat Senses Tablets and KitKat Share Bags, which includes the Chunky Minis Bag 250-gram, Share Bag Break Time 517-gram and Minis Bag 250-gram.

The latest introductions from Nestlé Swiss include 170-gram Indulgent Tablets in four flavors: Dark Blueberries, Almond & Hazelnut, Dark Candied Orange Peel Pieces & Cocoa Nibs, Milk Cranberries, Hazelnut & Almond and Milk Raisins, Almonds & Hazelnuts.

The Nescafé variants on display will be Nescafé Gold Roastery Dark and Light, Nescafé Azera Americano, Americano Decaff and Americano Intense.

Nestlé ITR Global Head of Marketing Aura Sanchez said, “It’s been an exceptionally challenging time for China during the COVID pandemic, but Hainan has continued to shine through, and this Expo has become a massively important date in the annual events diary. We are delighted to exhibit again as part of the Nestlé China corporate stand, introducing the latest additions to our unique portfolio of globally loved confectionery brands –now available to Chinese consumers, not just in Hainan, but internationally as they are able to travel again.”

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