The worldwide airport exclusive of Senses of Hennessy at Changi Airport Terminal 1 Departures ran from December 2023 to February 2024
Moët Hennessy Travel Retail has hailed the success of its sensory expedition, Senses of Hennessy, targeting travelers in Macau and Singapore.
This immersive retail journey is characterized by advanced technology and consumer engagement, encouraging travelers to unlock the world of Hennessy cognacs through a kaleidoscope of their senses.
Unfolding through a series of questions and sensorial engagements, travelers are guided to their ideal Hennessy cognac match. Sight, smell, hearing, and touch become their compass, leading them through an exploration of Hennessy V.S.O.P, James Hennessy, Hennessy X.O, Hennessy X.X.O, and Hennessy Paradis.
Senses of Hennessy made its debut at Les Caves Particulières in the Paris Charles de Gaulle airport in May 2022, evolving into an immersive encounter engaging all five senses, unveiling the perfect cognac match.
Senses of Hennessy in Macau and Singapore
The latest iteration premiered at the House of Hennessy, at T Galleria by DFS, Macau, Shoppes at Four Seasons in October 2023, creating a buzz with its O2O retail experience. Complementing the world’s first Hennessy Rotating Bar at the boutique, the Senses of Hennessy experience treats customers to an unparalleled immersive journey of discovering the Maison’s cognacs. Through multi-sensory interaction in-store, the primary aim of Senses of Hennessy is to establish an emotional connection with Hennessy, shattering perceived barriers and offering a nuanced understanding of the diverse Hennessy cognacs.
Discover your cognac match: The Senses of Hennessy at T Galleria by DFS, Macau, Shoppes at Four Seasons
Catering to both novice and seasoned travelers, it has become a permanent fixture in the boutique, presenting a continuous opportunity for consumers to explore the full range of Hennessy products through their emotions. The cream marble furniture and charcoal walls contribute to the immersive atmosphere, enhancing the overall luxury shopping experience.
In Singapore, the worldwide airport exclusive of Senses of Hennessy at Changi Airport Terminal 1 Departures ran from December 2023 to February 2024. Senses of Hennessy is featured within the Chinese New Year Pop-Up, creating a unique link with the Hennessy range. The new iteration of the encounter offers a full 360° O2O retail experience, linked to WeChat and campaign microsite, designed to enhance travelers’ journey and create memorable moments.
A Sensory Journey for Every Traveler
Two distinctive paths unfold within the Senses of Hennessy experience, catering to all types of travelers: Sensory Exploration and Cognac Showcase. The former guides newcomers and Hennessy enthusiasts on a journey of sight, hearing, smell, and touch, culminating in a cognac match tailored to their senses and emotions. On the other hand, the Cognac Showcase path caters to aficionados, connoisseurs, or time-limited travelers who can directly select their preferred cognac.
Empowered by dynamic technology, Senses of Hennessy becomes a hybrid experience, blending immersive displays, olfactive technology, and touch technology. Displays project sensorial narrations that reveal the imagery, lifestyle, and universe of each cognac. A perfume diffuser introduces users to olfactive signatures, while touch technology heightens the sensation of the unique sound universe of a cognac.
Embarking on the Sensory Exploration Path at Senses of Hennessy, visitors discover a personalized journey into the world of Hennessy cognacs which includes indulging in delightful fragrances, soundtracks and a transformative 360° experience.
As the sensory odyssey concludes, guests are finally invited to extend their retail journey online. Recapping their perfect cognac match on a tablet, visitors can sign up for Hennessy's newsletter and CRM program, providing valuable feedback on their experience. Heading to the bar area, guests complete the sensory journey with the fifth sense—taste. This sensory retail experience extends online, capturing Hennessy moments with selfie filters, fostering connections with friends and family.
This immersive journey continues to be deployed in different Hennessy boutiques around the world, inviting consumers to embark on their sensory odyssey.
