Maison Perrier-Jouët delights travelers at Paris and Miami airports with ‘House of Wonder’ experience

Rounding off an excellent year of growth in the travel retail channel, Pernod Ricard Global Travel Retail and Maison Perrier-Jouët has cemented the champagne house’s grand return to Global Travel Retail with activations at two major international hubs – Paris-Charles de Gaulle and Miami International Airport.

The ephemeral ‘House of Wonder’ experience, supported by a large-scale advertising campaign and an artistic exhibit, commenced October 10 in Paris and runs until November 24, before transferring to Miami for the whole month of December to coincide with the famous Design Miami art fair. Travelers from around the world will be able to discover two elegant, contemporary spaces inspired by the Belle Epoque Society, an ecosystem of experiences that the Maison offers at its historic site in Epernay, in the Champagne region of France.

Stepping into the House of Wonder with its distinctive Art Nouveau influences, travelers can discover the story of Perrier-Jouët when, in 1811, the renowned botanists and horticulturalists Pierre-Nicolas Perrier and Rose-Adélaïde Jouët established the Maison, united by their love for art and nature and their unique vision for champagne. Choosing Chardonnay as its signature grape, the founders established the singular floral style of its wines, which went on to be synonymous with Art Nouveau pioneer Emile Gallé’s illustration of the Japanese anemone.

This same iconic anemone adorns a large Perrier-Jouët bar in both locations, where travelers will be offered tastings from the range and have the rare opportunity to see and purchase some of the Maison’s most revered vintage cuvées from the Collection Belle Epoque, as well as non-vintage cuvées from the Collection Les Classiques. Each purchase is accompanied by a special gift box which, at the Paris location, can be personalized.

In addition, for a limited time only, passengers will have access to an exclusive gift set, produced in collaboration with Polish designer Marcin Rusak for two Perrier-Jouët champagne Collections. A personal interpretation of the Maison’s herbarium, the designer gift box containing the cuvée and two branded flutes highlights the three hero plants of Champagne’s biodiversity.

This set takes on extra resonance with Marcin Rusak exhibiting Plant Pulses at the Design Miami art fair, an artistic installation sensitively and tangibly translating the communication emitted by plants through which the artist and Maison Perrier-Jouët encourage us to reconsider our relationship to nature, or more specifically, our place within it.

The Paris House of Wonder experience was officially opened October 13 by Pernod Ricard GTR CEO, Laurent Pillet and Perrier-Jouët Brand Director, Guillaume Petavy Meynier, with representatives from Lagardère Travel Retail and Extime Duty Free Paris also in attendance.

After a tour of the space and speeches they raised a champagne toast to the future success of the brand in the GTR channel.

Andrew Bardsley, Brand Director, Prestige and Ultra-Prestige Spirits, Pernod Ricard Global Travel Retail, said, “Stronger demand for champagne across the travel retail channel over the last year has spurred Pernod Ricard Global Travel Retail into securing some important listings for Perrier-Jouët in exciting locations such as New York, Shanghai, Hong Kong and Singapore, where there is a high concentration of affluent travelers. These stunning activations in Paris and Miami signify another era of growth, again correlating directly to those areas where consumer demand for luxury is strongest and there is an inherent connection to art and design. The GTR channel is playing a pivotal role in building brand equity and reinforcing Perrier-Jouët’s global strategy.”

Charlotte Dézaphix, Head of Activation for retail partner Lagardère Travel Retail, added, “We are very proud to welcome Perrier-Jouët to our pop-up space in Paris Charles de Gaulle. This activation will highlight the craftmanship of the Maison with many exceptional cuvées, underlining the singular floral style of the wines. Thanks to the outstanding design, travelers will discover the Perrier-Jouët wines collection through tradition, craftmanship, nature and art. Tasting, personalization and gifts will complete the experience. The perfect combination of the Champagne region and Paris, France.”

Jonathan Bonchick, Vice President of Spirits & Wine at Duty Free Americas, commented, “DFA is excited to partner with Perrier-Jouët Champagne this December at Miami International Airport, bringing luxury and celebration to travelers for the holiday season. This activation reflects DFA’s ongoing commitment to premium experiences and top-tier brands, offering a festive touch of elegance and taste.”