With this reimagining, LOUIS XIII is not only able to achieve significant improvements with regards to sustainability, but also to create a deeper emotional connection, with an opening experience that allows light to pour through the coffret’s circular opening, radiating through its walls and revealing the fascinating mahogany hues of LOUIS XIII Cognac
Rémy Cointreau Global Travel Retail presents the new LOUIS XIII Cognac coffret, modern in design, ancient in tradition and futuristic in sustainability.
Two years in development, the coffret is crafted from 100% cellulosic materials, reducing CO2 emissions relating to the packaging by 57%. Each coffret is 24% lighter and 14% smaller than previous packaging, facilitating more environmentally conscious shipping and transport practices.
Embracing its quest for “Sustainable Exception” LOUIS XIII ensures that every aspect of the packaging aligns with its commitment to leaving as little of a trace as possible on its precious terroir and the rest of the world.
The coffret is exceptional in design and not just sustainability, staying true to key elements of LOUIS XIII’s rich heritage while reinforcing the commitment of this luxurious, ultra-premium cognac to shaping an eternal legacy.
Ian McLernon, Chief Executive Officer – EMEA, APAC, and Global Travel Retail, Rémy Cointreau, commented: “The unveiling of this exquisite new coffret is a testament to LOUIS XIII and the House of Rémy Martin’s unyielding pursuit of sustainability. Today, traveling clients are seeking out the sustainable products, services and experiences that will make their journeys truly exceptional. By seamlessly blending design, an innovative cognac experience and ecological responsibility, the coffret beautifully demonstrates the value of preserving our natural environment for the generations that follow us. We look forward to collaborating with our travel retail partners around the world to present this new chapter in LOUIS XIII’s sustainability journey to clients."
The new LOUIS XIII coffret will be available in global travel retail from August 2023. Presented at 40% ABV in both the 70cl and 75cl formats, LOUIS XIII Cognac invites connoisseurs from around the world to embark on this journey of sustainable luxury.
