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Vincent Boinay, L’Oréal TR President
L’Oréal TR highlighted its commitment to tech innovation, inclusivity and sustainability at TFWA WE Cannes this week, as well the new Prada fragrance, Paradoxe.
At its annual press conference, the company called attention to its largest signature portfolio from beauty and couture to exception and lifestyle and the role that tech plays. Vincent Boinay, President of L’Oréal TR, led the presentation.

Presentation during the L’Oréal TR annual press conference

Presentation on new Prada Paradoxe fragrance
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