Loch Lomond's Champagne PIAFF "enchants travelers" with life-sized snow globe activation

The 20-square-meter activation is on display at Heathrow Terminal 5 throughout December and invites travelers to sample Champagne PIAFF’s Brut and Rosé cuvées

Loch Lomond Group has partnered with Avolta to unveil a life-sized Champagne PIAFF snow globe activation at Heathrow Terminal 5. The pop-up is the final stop in a "roadshow of activations" across the UK that have brought to life the brand’s distinctively vibrant and modern personality.

Running until January 3, the 20-square-meter "containment" space in Avolta's World Duty Free store invites travelers to take a festive photo inside the snow globe and sample Champagne PIAFF’s Brut and Rosé cuvées. The animation offers gifting opportunities and encourages shoppers to take advantage of a special promotion on the Brut cuvée.

Luke Maga, Managing Director, Global Travel Retail at Loch Lomond Group, said, “Ahead of the busy festive travel and gifting season, this vibrant Champagne PIAFF activation adds excitement and differentiation to the retail offer at the UK’s busiest airport terminal. Since launching in travel retail just over two months ago, Champagne PIAFF has delivered impressive results and is proving to be a key brand in Loch Lomond’s portfolio, giving retailers an opportunity to capitalise on a growing subcategory in Wines & Spirits.”

Laura Head, Business Development Director at Champagne PIAFF, added: “After a run of eye-catching activations to mark Champagne PIAFF’s launch into travel retail, we’re thrilled to see the festive showstopper come to life in T5 this December. Champagne PIAFF’s goal is to ‘Make Life Pop’ and we’re certain the snow globe animation will help travelers create some fun memories.”

Aisha Dad, Category Manager for Liquor in the UK at Avolta, said, “A consistent focus for our business is to deliver engaging and unique experiences in our stores for our customers, and this exciting snow globe installation does just that. The striking and interactive installation in our World Duty Free store in Terminal 5 really brings this strong brand to life in a showstopping way and helps raise customers’ awareness of this great quality champagne.”

The first Champagne house to emerge in 50 years, Champagne PIAFF is positioned at the intersection of a tradition rich category and a new generation of shoppers with evolving expectations of luxury and approaches to consumption.